AV Partners

15

Nov '17

How to impress with a business dinner

Business dinners are a great way to combine relaxed fun and entertainment with professionalism and networking. They offer guests a chance to mingle, catch up, and learn more about each other in a more casual environment than the office or board meeting scene.  

A business dinner might be planned to celebrate milestones; to thank and recognise clients, customers or staff; to introduce new products, services, or ideas; or simply to continue with long-standing traditions. They offer guests a chance to let their hair down while also cementing your brand identity in their minds.

Some things to keep in mind when planning a business dinner to impress include:

Venue

First things first – a great venue will delight your guests as soon as they arrive. Perhaps the venue is in a gorgeous location, is modern, sleek or awe-inspiring. Ensure your guests enter your business dinner with a smile on their face.

Entertainment

For a business dinner, an engaging or classy choice of entertainment is best, such as a presentation by a motivational speaker, or a smooth and slow band to set the mood.

Catering

Impressive food doesn’t need to be oysters or caviar. Your chosen venue may offer dining specialties that can give your dinner a point of difference. Often, the most impressive options involve presenting tried and true favourites in new ways.

AV and styling

Advances in audiovisual technology mean there are endless ways to inspire guests at a business dinner. From lighting up the tables in your brand colours, to projecting your logo onto the walls – there are no shortage of ways to thrill. Add this to themed styling and decor, and your guests will be talking about this dinner for weeks to come!

Contact us today to start planning your next business dinner!



01

Nov '17

How to hold an engaging panel discussion at your next event

A panel discussion is a great way to bring together influential speakers at an event to offer their advice, stories, and expertise to the event attendees. The audience is given a chance to ask thought-provoking questions and get different perspectives in real time. Panel discussions are a great inclusion to many events, however they do require a bit of planning to ensure success.

Here’s what you need to know to hold an engaging panel discussion at your next event:

Mix up your panelists

To ensure you have adequate diversity in your panel, make sure to include people with various opinions, backgrounds, industries, specialisations, ages, and experiences. This will mean your audience can benefit from a range of knowledge, and it also means your panelists won’t be competing with one another.

Choose an engaging moderator

A moderator is an important part of a panel discussion. They will introduce each speaker, ask questions and direct attention to certain people or topics. The moderator keeps the discussion on track and flowing, so it’s best to choose wisely. Ideally you want someone who can get the most out of the panelists while having a little fun with the audience.

Get prepared

It’s a good idea to prepare early and choose panel questions well ahead of schedule, giving each panelist time to prepare their answers. Make sure the moderator and panelists have input, this will make them feel valued during the process.

Set the stage

Generally speaking, panel discussions are on a stage with panelists seated on a lounge or chairs facing the audience. It’s best practice to not have them sit behind a desk as it can cut off the open flow of communication. It’s a good idea to check with your AV provider about what AV is required, such as spotlight lighting, fixed desktop microphones, lapel microphones or a shared wireless microphone that can be passed along to each speaker. At AVPartners we have an exciting ‘Question & Answer’ product called Catchbox. It’s the world’s first ‘soft throwable microphone’, allowing easy and fun audience participation, discussion and most importantly, encouraging engagement.

Using a reputable AV provider will ensure the panelists are successfully seen and heard, and that their messages are conveyed effectively to the audience.

Contact us today to start planning your panel discussion!



18

Oct '17

How to plan an event that appeals to Millennials

At many events these days, the Millennial generation makes up a huge part of the demographic. A Millennial is someone born roughly between 1982 and 2004, also known as Generation Y. They have specific tastes, wants, and expectations, and catering to these successfully could mean your event and your business holds them as a long term consumer.

Here are our top ways to appeal to Millennials at your next event:

Get social

It sounds obvious, but social media is where Millennials hang out online, so utilise this before, during and after your event. You can sell event tickets through social media, get discussions started to build excitement in the lead up, encourage photo sharing and tagging before and during the event, and also get more social media followers in the process!

Impress with AV technology

Millennials are tech savvy and therefore expect the very best when it comes to AV. Utilise modern lighting effects throughout the venue, and make sure audio for presentations is clear and professional.

Incorporate digital and tech at all points – from an event app, to digital signage and image projection onto walls or other objects! Another great idea is to offer charging stations for guests’ smartphones and other devices; this will save people from leaving the event to get their charger, or disengaging due to not having their device charged.

Go green

Millennials are usually more concerned than other generations about the environment, so minimising your event’s carbon footprint will leave a good impression on them. Using more digital channels rather than paper helps immensely, as does offering recycling options during the event and promoting the green efforts you have made in planning and delivering the event.

For more info on planning an event which appeals to Millennials, talk to us today!



04

Oct '17

What style of catering should you have at your event?

Food has a special place at all events; it brings people together in a fun and engaging way, and will give your guests a culinary experience to remember. The catering at an event can make up a large portion of your budget, so you want to make sure you’re choosing the right catering style for your event type. When matched with creative audiovisual elements, your choice of catering can further enhance the wow factor.

Here are some of the most popular catering styles:

Banquet Dinner

A banquet style dinner is a more formal, sit down catering style. It usually includes a set amount of courses, for example; entree, main, and dessert. Everyone at the table gets their food at the same time and you can spread out activities such as speeches, awards, entertainment or dancing in between courses. Banquet dinners are a great opportunity to dazzle your guests with pin-spotlight lighting on their individual tables, which can also be coloured to match your brand or theme.

Cocktail

A cocktail catering style means your guests have the opportunity to mingle and network while finger food gets served around the room. It’s a great way for people to interact and network with each other throughout the event, and an optimal choice for adding music to complement the atmosphere.

Food Stations

More and more we are seeing special food stations set up in event spaces. This could mean a dessert bar, a juice station, or a tapas section. Guests make their own way to each station and choose what they like. Food stations can be set up to go along with a more traditional style of catering such as a banquet, or as stand alone catering. Creative lighting and theming can help enhance food stations, creating further appeal.

Whatever you decide, we’re sure your event will be a treat for the tastebuds! Talk to us for more ideas.



20

Sep '17

How to promote your event

Promoting your event is one of the most important factors for success. Without getting the promotion of your event right, even the most interesting and well planned events won’t be successful. Promotion is what sells tickets, increases brand and event awareness, and builds excitement.

Ultimately, you want to attract people to your event, and the best way to do so is to spread the word far and wide. These days, technology can play a big part in that, and is an extremely useful marketing tool for event planners.

As with any marketing activity, you’ll want to make sure you have given yourself enough time prior to the event to promote and advertise it. Depending on your event type, you might even start a year in advance!

To help, we’ve put together some ways to promote your event:

Social media

Social media is now a must for any event. There are many ways to promote your event by engaging with your audience and targeting your message to interested parties, through strategic paid and unpaid social media campaigns.  

Online and offline advertising

Online advertising is a great way to promote events as highly targeted ads can achieve a great return on investment. Offline advertising through certain magazines, newspapers, or even mail box leaflet drops is also a good option.

Media and publicity

A media campaign can be a great way to gain coverage for your event, driving further awareness. This approach can work well for trade shows, markets and festivals.

Local signage

Depending on the type of event and location, you may find that signs and banners, even digital signage, placed locally around the event area will spark some interest.

Website

It’s also a great idea to have a designated section of your website for your events or give the event its own website. This will assist anyone looking for more information and will also improve your SEO so people can find you through Google.

The venue

When you’ve chosen and booked the venue for the event, they may be able to start promoting your event on their website and social media channels too, along with promotions within their venue such as posters or flyers. Make sure you cover all bases when researching venues, such as catering options, venue size, and audiovisual capabilities.

At AVPartners we take great pride in hosting events of all types and sizes; using lighting, audio, and visual technology to take events to the next level! Contact us today to chat about your next event.



06

Sep '17

How to hold an experiential event

All events need an element of interaction to really give them a wow factor. An experiential event is one that offers guests a unique experience that leaves a lasting impression.

This could mean anything from 3D elements to product demonstrations, from physical activities to virtual reality experiences. Instead of just pushing a message out to your audience, an experiential event provides an immersive and interactive experience, enabling people to engage with your brand in person.

Here are our top ideas for planning your next experiential event:

Explore creativity

People come alive when given the opportunity to be creative. It reminds them of a more carefree time. Try something outside of the everyday – such as having a chalk graffiti wall they can draw on, or a photo booth where they can be silly then take home a souvenir.

Get people learning

Giving people an opportunity to learn something new makes a big impact. For example, you could try a cooking demonstration, an origami lesson, or a dance class! Have fun with it and people will be talking about it for months.

Get up close

If your event includes entertainers or dancers, allow them to go outside of the norm and showcase their talent in unconventional areas, such as among the guest’s tables or on the bar. If it’s different, it’s interesting.

Incorporate AV technology

AV technology can create spectacular experiences which resonate with guests. From virtual reality, to creating an immersive look and feel through lighting, AV can make a big difference.

Talk to us about how you can incorporate digital elements, lighting and sound at your event to create a 360 experience.



23

Aug '17

Is a seminar the type of event your business needs?

Seminars are one of the most common type of events. Educational in nature, seminars bring together like-minded people to learn about a particular subject. A seminar is a more formal event, focused on training or information sharing, offered in an academic instruction-style setting. They differ from more informal events such as conferences where opinions and thoughts are shared more readily and informally.

They are also usually shorter in length than other similar events. Seminars are a great means of building brand awareness and thought leadership for your business.

What do seminars involve?

Seminars usually feature one or more experts on the subject matter who, with the help of visual aids, demonstrations, and interactive equipment, present their information with little participation required from attendees.

A few of the common seminar types you may come across include business, personal development, and academic seminars. Seminars may also be held as part of a conference.

Where are seminars held?

Seminars are usually held in hotel meeting spaces, conference rooms, convention centres or at an academic institution.

What equipment is required?

Like any great event, seminars tend to rely heavily on audiovisual aids, which assist the presenters or trainers in communicating their knowledge to attendees. A great AV provider will offer a combination of visual slides, staging, lighting, styling, microphones and speakers to ensure the seminar message is conveyed successfully.

AVPartners has the knowledge, creativity and technology to make any seminar successful! Contact us today to discuss your seminar needs.



09

Aug '17

How to effectively communicate your event message

Events can help make your business stand out against competitors. When holding an event, it’s important to ensure that the message you want your guests to walk away with is presented loud and clear. This message could be about increasing brand awareness, letting guests know about your cause for fundraising, or communicating excitement for upcoming product releases and launches.

We’ve put together a few tips on how you can effectively communicate your event message:

Styling and decor

Visual components like decorations and colours are a very valuable part of any event, so it’s important that these make sense for the type of event and guests attending. You might decide to use branded decorations, themed colours, or modern decor to help convey your event message.

Marketing touch points

Every channel or technique you use to communicate your event provides a marketing touch point for your message. Make sure that every touch point is cohesive and consistent. You want the event message to be registering in a guest’s mind from their first interaction with your event, whether that be online, through an invitation, or when entering the room.

Audiovisual components

The production elements at your event can make a huge impact on the way your event message gets seen, heard and absorbed. Great audio can help build emotion and engagement, and effective lighting will set a mood and create a sense of enjoyment and fulfillment.

Remember that all event elements, when brought together, combine to create an atmosphere and experience which helps communicate your message. If you’d like to discuss this further, talk to us today.



26

Jul '17

5 ways to manage your event staff for a successful event

With the many elements that go into the planning, coordination, and delivery of a successful event, it’s little wonder that success is often down to the staff behind the scenes.  

Your event team will be made up of event coordinators, AV technicians, stylists, chefs, hotel staff, food and beverage staff, servers, coat checkers, drivers, parking attendants, ticket-takers and many more – they are the backbone of any good event. The type and size of your event will determine the number and type of staff required, but big or small, all events rely on their staff to run smoothly.

When working with event teams, it’s important to keep your event outcome in mind and consider what each person can bring to the team.

With that in mind, we’ve got a few tips to help you manage your extended event team and ensure you’re all contributing to a seamless and successful event:

Meet them, brief them and designate tasks

Get to know your extended event team. Make sure they know their role, the event message and desired outcome, and what is expected of them.

Offer and accept feedback

Have an open policy for feedback, for you and them. Encourage them to provide suggestions or alert you to problems quickly, and offer them feedback on their tasks. It’s better to know about potential issues sooner rather than later!

Form processes

Create processes for tasks. This will make it so much easier to train or brief someone in that task, and enable them to complete it again and again successfully.

Encourage them to have fun

Events are fun, and just because they can also be a lot of hard work, doesn’t mean your team can’t enjoy themselves in the process. The higher their energy, the more the event atmosphere will benefit, creating a pleasant experience for event guests.

Enjoy yourself!

It is amazing the improved response you will receive if the event team get along with you and enjoy working with you. They will naturally be more inclined to go the extra mile. Which is a win-win for everyone.

At AVPartners, we know how valuable an experienced and reputable event team is to the success of your event. To find out how we can become a critical part of your extended event team, contact us.



12

Jul '17

How can social media play a part in your event?

When social media is incorporated into an event, it can be hugely impactful and influential, generating immeasurable event awareness before, during and well beyond the event.

There are a number of different ways to incorporate social media into your event; we’ve put some of our favourites together to help you get the most out of this technology:

Use social media to promote your event

Using social media to promote an event builds a buzz before the event, attracts attendees to your event and increases the level of engagement at the event. But promotion shouldn’t stop once the event has passed; social media can also be used to extend relationships with customers afterwards.

Popular platforms for brands promoting events and building communities include Facebook, Instagram, Twitter, LinkedIn, YouTube and many more.

Use smartphones and social media to help with event planning

When planning an event, smartphones and social media can be used in several ways to ease some aspects of the planning process. Event planning apps can keep you on track and there are also several apps you can use to coordinate ticket sales.

Have a social media wall at your event

Another good idea to incorporate social media into your event is to have a social media wall, harnessing the power of social networks such as Twitter, Instagram and Facebook. This gives all attendees the opportunity to participate and be part of the conversation and fun.

Encourage audience involvement during the event

By giving your audience ways to participate and interact such as through social media, it can help keep their focus and attention on the presentation. More and more events are incorporating interactive tools such as event apps, real time polling, surveys and messaging so presenters, sponsors and event organisers can open up the dialogue, share information, and receive and answer questions instantly.

What are your favourite ways to use social media at events? Let us know!



26

Jun '17

What you need to know when choosing a venue for your event

When planning an event, one of the most important aspects is where the event will be held. The venue that hosts an event can mean the difference between a successful event, and a mediocre one.

Luckily, we have some experience working with awesome venues! Check out our tips below that will help you when it comes to choosing the right venue for your event:

Consider all event aspects

When it comes to choosing a venue, you should consider the location, catering options, technology access, seating options, number of guests, type of event, guest expectations and desired event atmosphere including whether the venue reflects the chosen theme and style of the event.

Opt for a reputable AV and event staging provider

Look at whether the venue has a preferred or in-house AV and event staging provider and assess their quality. Choosing the right AV and event staging provider is critical to ensuring your event is a success. Not only do they take the stress out of event planning, they bring exceptional expertise and creativity to make sure your event stands out.

Here are some things to take into consideration when deciding on an AV and event staging provider for your next event.

See your event ideas come to life

There are so many different event types available these days, and if you have a particular idea in mind, it’s a good idea to speak to venues to confirm whether or not they can help your vision come to life. You might want to hold an eco-friendly event, a team building event, or an immersive event – all of which come with different needs and outcomes.

Speak to us today if you’d like to hold your event at one of our state-of-the-art partner venues.



14

Jun '17

How to style your event to impress your guests

Styling an event can be the most exciting part of event planning! This is where you get to choose the look and feel of your event. It’s an important part of the event planning process as it lays the foundation for how guests will experience the event.

At AVPartners we’ve helped create nearly every event theme or style you can think of – from the Oscars, to Great Gatsby, Moulin Rouge, Masquerade and many more. Event styling incorporates furniture, decor, centrepieces and table layouts, props, audiovisual and digital elements. It takes your guests on a journey, showcasing your theme, your branding and your ideas.

We’ve wrapped up some of our best blog posts to help you style and impress your guests at your next event:

Use colour creatively

When deciding on the styling for your event, it’s important to consider the role that colours play in creating atmosphere. The colours you choose, be it for your decor or your lighting, say a lot about your event message, brand, and theme. Colours can leave your guests with an even deeper appreciation of your event.

Wow your guests

What type of centrepieces will wow your guests? Special consideration should go into all visual aspects of your event, big and small. Including customised lighting, such as gobo lighting, to match the theme or style of your event is a simple yet hugely effective way to make a difference to the overall look and feel.

Use a set piece

A set piece is a backdrop added to a stage for a production or event. It can vary from a simple branded backdrop right through to sophisticated projection mapping. The only limit is your imagination! A set piece can also help with a quick room turn around depending on the venue. For example, a band can be pre-set behind a set piece. Set pieces allow for a visual transformation sure to impress event delegates and make for easier and more impactful transitions between event elements.

Let us help style your next event! Contact us today.



01

Jun '17

Our top tips on lighting for your next event

Often overlooked, lighting is an integral  part of any event. Whether it’s a spotlight on a stage, intelligent pinspot lighting on tables at a gala dinner or your brand’s logo projected onto a feature wall – event lighting is extremely adaptable and impressive.

Not sure how to incorporate lighting into your events? We’ve put together some of our best lighting tips and tricks to help you thrill your event guests!




Lighting can make all the difference at any event

Creative use of the many available lighting technologies can transform the look and feel of an event by enhancing the space, creating a desired ambience in the room and supporting event themes.

There are so many ways in which lighting can be used to make any event feel extraordinary!

 


Colours help to create atmosphere at your event

When deciding on the lighting for your event, it’s important to consider the role that colours play in creating atmosphere.

The colours you choose, be it for your decor or your lighting, say a lot about your event message, brand, and theme.

 

 


Lighting can help you stay within your event budget

Add to the visual appeal of your event by making the most of lighting technology. Clever use of intelligent lighting can completely transform any event space, regardless of size, and make a huge impact.

 

Gobos can make a big difference

Gobos are one of the most striking, versatile yet affordable lighting options. A gobo is essentially a stencil cut out of glass or metal, that is then positioned between a spotlight and the area you want lit, creating a unique projected shape or image. The gobo can be made to project patterns, text, logos, and other special effects, which makes them a great option for promoting brands and products. Check out some of our favourite uses of gobos from our events.

Ready to light up your event? Contact us today!



17

May '17

Planning an event? Here’s what you need to know

If you’re planning an event, you might be feeling a little unsure about where to begin! Events are a great way to bring people together, and share a moment, message or idea with a captive audience. They do, however, take considerable time, effort and organisation to execute successfully.

That being said, we’ve put together some of our favorite tips to help you plan your next event:

Know your time limits

Planning events takes a lot of organisation, effort and time. It’s best to start as early as possible and give yourself a checklist so you don’t miss important elements. Lists and spreadsheets will become your best friends! Our post gives you a general timeline of some common event tasks that may help you plan your next event.

Use technology to help you stay within your event budget

The most effective event planners are constantly on the lookout for ways that they can perfect every event, while remaining within their budget. Technology has an important role to play in event planning, and can be used in a variety of ways to help plan, organise, and execute an event. Check out our post on the ways that technology can be used in event planning so you won’t break the bank.

Hire a professional photographer for your next event

Good event photography is something that lives on well past the event. The photos give attendees an opportunity to reflect on the event once it’s done and show others what they missed out on. They can be used to advertise the next event, or to liven up your social media channels. Here are some reasons why hiring a professional photographer is the best choice for your event.

Appoint a reputable AV provider for your event

Audiovisual technology can add a special something to your event. Whether you use lighting elements to create atmosphere in the room, or require a stage to be set up with microphones and speakers, a good AV team will have you covered. How do you choose the right AV team? Our post will guide you.

Ensure that your guests turn up to your event

When planning an event, even when you know your event is going to be engaging and exciting, you still may find yourself worried, thinking ‘what if no one shows up?’ This fear is fairly common in the event planning industry, and if it feels a little familiar, make sure you read our post for ideas to help you make your event irresistible to potential attendees.

Expect the unexpected

Planning events can be both exciting and stressful. You need to make a great, lasting impression but you also need to be poised and ready to spring into action should something unexpected happen. The best way to expect the unexpected at your event is to be prepared. Here are some of the common mishaps we see at events and how to address them.

As you can see, we’re pretty passionate about doing events right! If you’d like some help planning your next event, contact us today.



03

May '17

4 creative ways to use a gobo at your next event

If you’re looking to add that something special to your next event, gobos are one of the most striking, versatile yet affordable lighting options.

A gobo is essentially a stencil cut out of glass or metal, that is then positioned between a spotlight and the area you want lit, creating a unique projected shape. The gobo can be made to project patterns, text, logos, and other special effects, which makes them a great option for promoting brands and products.

The imagery can be projected onto almost any surface such as the dance floor, the stage or a prepared backdrop – instantly decorating and lighting the surface, transforming the space and promoting your event’s message.

Here are some of our favourite uses of gobos from our events:

Patterns as a feature wall

At this event at Sofitel Brisbane Central, a gobo was used to project a series of pinspot lights onto a backdrop, creating a twinkle light look that complemented the event name ‘Shine’ perfectly.


Colour coordination

Often a gobo can be setup to match the colours of your event theme or decor. In this example from Sofitel Brisbane Central, we projected patterns onto a feature wall, matching the colour scheme of the entire room for seamless integration and effortless continuity.


Branding enhancements

Imagine being able to project your logo or message onto the wall, floor or table for all your guests to see. It’s a great way to give your brand extra exposure at the event, and can create a feeling of luxe exclusivity.

Below is an example of this in the lobby at our Sofitel Brisbane Central venue. Using a small projector in a moving light, we could change the image from the computer rather than physically at the light.


Festive theming

A gobo can change the way an entire room looks and feels and it is such an easy way to support your theme at your event. It’s especially fun with themes such as Winter Wonderland, as seen below with snowflakes all over the room at Sofitel Brisbane Central.


Because of the flexibility in design and impressive visual elements, gobos really help to set a mood and atmosphere at your event, which gives guests an even better experience and leaves them with a lasting impression of your message.

If you’re excited to use gobos at your next event, contact us today!



19

Apr '17

How technology can help you stay within your event budget

The most effective event planners are constantly on the lookout for ways that they can perfect every event, while remaining within their budget. Technology has an important role to play in event planning, and can be used in a variety of ways to help plan, organise, and execute an event.

Here are some ways that technology can be used in event planning so you won’t break the bank:

Avoid printing tickets

Printing high-quality tickets can add considerably to the cost of organising an event. Instead, you can get event attendees to register for an event digitally. At AVPartners, we make use of registration software that is much more efficient for keeping records than pen and paper. There are a range of low cost options that you can explore, such as Eventbrite and Bookitbee.

Harness audiovisual effects

Add to the visual appeal of your event by making the most of lighting, visual and sound technology. Rather than creating elaborate wall decorations to make an impression, clever lighting can completely transform an event space. Furthermore, visual effects through plasma or LED screens can capture the attention of attendees and take them on an exciting event journey. Sound effects can build up a mood, create anticipation, and transform an event atmosphere.

Go social

Social media is a must-have when it comes to getting the word out about your event and keeping people updated affordably. The options are pretty endless on social media; you can advertise on any platform, you can start a Facebook group for event-goers to stay in the loop or to offer their suggestions and ideas, and you can start building the hype well before the event takes place! Social media can be very cost-effective, especially when compared to traditional forms of advertising or guest contact.

When planning an event with a tight budget in mind, be sure to consider how you can make the most of it with creative and innovative ideas which leverage technology.

At AVPartners, we love planning exciting events and are mindful when it comes to your budget. Talk to us today to see how we can impress your guests!



05

Apr '17

How to make sure guests turn up to your event

When planning an event, even when you know your event is going to be engaging and exciting, you still may find yourself with a sense of foreboding. What if no one shows up?

This fear is fairly common in the event planning industry, so we’ve come up with a few ideas to help you make your event irresistible to potential attendees:

Remain top of mind

The first step to get people to your event is to let them know about it! Send them an invitation, create a Facebook event page, or talk about it in your newsletter – you need to start spreading the word.

Once you have done this, you need to remain top of mind so that people remember that the event is coming up, and can bookmark it in their calendars. You can do this by ensuring that there is an RSVP and other contact information on any invitations or marketing content, along with having regular updates on social media or through email marketing.

Create a ‘Big Idea’

A ‘Big Idea’ is the ultimate pull for anyone to attend the event, and it usually revolves around an amazing experience. This could be in the form of a famous attendee or host of the event, such as an inspiring guest speaker, or a celebrity chef. It could even be the excitement of walking away with a brilliant gift bag. The ‘Big Idea’ lets the attendee know that they are in for an experience they cannot get anywhere else, and you should highlight this in all of your marketing for the event.

Offer a sensory experience

Create anticipation for your attendees by promising and delivering a full sensory experience. You can do this by making the most of audiovisual technology; lighting and sound effects can create atmosphere, and maximise guest interaction and engagement. Add to this experience with amazing food, great music and unique styling. Using a reputable AV provider will ensure your event is executed to a high standard, and that your guests experience the best of the best when it comes to events. After all, a happy attendee means a successful event!

Remember the good times

Good event planners know how to leverage their previous event experiences, especially in the buildup for their next event. They remind past attendees of all the brilliant things that went right with the last event, by sharing images and videos of their success on social media and through other marketing channels. This ensures that there is return attendance from previous revelers, as well as newbies who want to have as much fun as their counterparts.

Excited to use these ideas to plan your next event? Speak to us today to see how else we can help!



22

Mar '17

Why you need a professional photographer at your next event (and how to choose one)

A photographer

Good event photography is something that lives on well past the event. The photos give attendees an opportunity to reflect on the event once it’s done and show others what they missed out on. They can be used to advertise the next event, or to liven up your social media channels.

While many people take photos these days on their smartphones, chances are these aren’t of the highest quality. When you want to ensure you have captured your event well, you need to hire a professional photographer.

A professional photographer will expertly document important event moments such as capturing the guests as they arrive, speeches, ceremonies, or other important interactions.

Here are some reasons why hiring a professional photographer is the best choice for your event:

They are committed to the event

A professional photographer isn’t there to enjoy themselves like everyone else is, and they likely don’t know any other guests, so their focus is solely on your event and capturing it from every angle.

They are experienced

Professional photographers have years of experience under their belt, along with an assortment of high quality equipment. This means they know exactly how to shoot in various lighting conditions, weather or locations, and it also means they won’t waste time on the job figuring it out.

Good photos speak volumes

If a picture says a thousand words, you can imagine what that means for a bad photo. Good photos are crucial for representing your brand well. Event photos can be used on social media, in marketing collateral, or to advertise your next event – all places that showcase how professional your brand is…or not.

With the world becoming more and more reliant on visuals to inform us, it’s now more important than ever to ensure you’re visually representing your brand to the highest quality.

So, how do you choose a photographer for your next event?

There are many different types of photographers out there, each with their own style and approach. To make sure you’re hiring the right photographer for your needs, consider the following:

View their portfolio

A professional photographer will have a portfolio or gallery of past events and shoots. This will give you an idea of the quality of their work and their range. Often you’ll find this on their website and social media channels. You’ll quickly be able to see whether they are good at capturing moments from different angles, or whether they just offer the usual same old photos.

Ask questions

If you don’t ask, you won’t know, so don’t be shy when it comes to finding out as much as possible about your potential photographer and their suitability for your event. Who are some of their past clients? How will photos be given to you after the event, and will they be edited? What are the costs involved? How long will they be at the event?

Meet with them

It’s a good idea to meet the photographer prior to the event. This way you’ll be able to ask them questions directly, and see how they interact with you and your team. This is important as it’ll give you an insight into how they handle other people and how they will act at the event. A photographer needs to be professional, approachable and friendly, as they will be approaching your guests throughout the event.

Want to create an event worth capturing? Talk to AVPartners today about how to create a visually stunning event.



08

Mar '17

How to use a social media wall at events

Creating excitement and engagement at events can sometimes be a little tricky, especially if people are burying their faces in their smartphones. So if everyone is using their phones anyway, why not make it part of the event?

A good idea to incorporate smartphones into your event is to have a social media wall, harnessing the power of social apps such as Twitter, Instagram and Facebook. This gives all attendees the opportunity to participate and be part of the conversation and fun.

What is a social media wall?

A social media wall is effectively a digital screen or screens which display different social media channels and feeds. You can opt to have your social media wall across multiple screens throughout your event, ensuring many people see it, or have one main one as a large feature wall.

How do they work?

Social media walls work by displaying one or more social media channels and feeds, in real time. You could have the Facebook feed of the speaker on there, the Twitter feed for the event hashtag, or the Instagram feed of the event sponsors. The options are endless!

Here are a few things to keep in mind:

Make sure you #hashtag

You can create an event hashtag that gives your event attendees a way to be a part of the event, so that their posts, photos and updates appear on the social media wall. It fosters a lot of fun and engagement between attendees, and it won’t be long before they are grouped around the screens, excitedly waiting for their post to be shown!

For this to work effectively, you must have a simple and on brand event hashtag, that your attendees can use on their posts so they can easily be found on the various social media channels. Some examples of event hashtags are: #ANZgala2017 #NewtownFestival #JoandTomWedding

Make sure the hashtag is short enough that it doesn’t use up too many characters (especially for Twitter), and not too obscure that it doesn’t read easily or make sense.

Start conversations

You can utilise a social media wall to ask questions at the event, or spark light debate. All attendees can get involved and post their opinions, ideas or replies simply by using the event hashtag.

Update your attendees

You can also use the social media wall for event updates, keeping everyone in the loop and up to date. This is extremely helpful at large trade shows or festivals where information might change throughout the event.

If you’re keen to maximise engagement and interaction at your next event using social media walls, contact us today!



22

Feb '17

3 creative ways to use a projector at your next event

Gone are the days when a projector’s main purpose was to light up a white wall in a meeting room and project onto it with boring words and graphs.

Projectors are now a huge part of the events industry, and it’s easy to see why! Projecting images, logos, graphics and information onto surfaces not only looks impressive, but also brightens event spaces and can complement your event theme. The options are endless when it comes to creatively planning your event projections.

Here are some of our favourite creative uses of projectors at events:

Creating digital visuals

One of the most common ways to use a projector is to simply project imagery or graphics onto the wall. An example below from our Sofitel Brisbane Central venue shows that this can be utilised in a large format, so it’s a great way to showcase a lot of images or make one stand out. Unlike traditional artwork on canvas, projected images can be changed continually throughout the event, thus changing and enhancing the mood, theme or event message.

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Enhancing your branding

Another one of our favourites is to project a business or brand’s logo onto a surface area. This is such a great way to give your brand extra exposure at the event, and can create a feeling of luxe exclusivity. Below is an example of this in the lobby at our Sofitel Brisbane Central venue.

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Video projection and projection mapping

The projection fun doesn’t stop at images – we can even project videos onto surfaces! This can be done by simply projecting a video onto a wall, or it can be a source of entertainment in and of itself by using projection mapping. Projection mapping essentially ‘maps’ out the surface area of where the video will go, usually over odd and irregular shapes, before a detailed projection is showcased on the object. It’s the same technology used in Sydney’s Vivid lights festival.

Our team at Perth Convention and Exhibition Centre (PCEC) recently did a fantastic job projection mapping a St John’s ambulance, and wowed guests at their conference. They positioned two ‘unbranded’ ambulances in the room on either side of the main stage and projected an animated “multi-stickered” ambulance image onto the vehicles.

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To see it come to life, check out the video on PCEC’s site.

If you’re keen to include this technology at your next event, contact us today!