AV Partners

13

Jul '16

How to know which conference type suits your business

In order to decide on the perfect type of conference for your business, the first things you need to consider are the following questions: What is the purpose of your conference? And what do you expect to get out of the conference? Once you can answer these questions, most other organisational aspects will start to fall into place, such as: how many guests you will invite, size of the venue, total cost of your conference, types of speakers, whether it will be online or offline and what level of interaction will be at your conference.

We have examined a few conference types which are suitable for different purposes. Find out which one might be suitable for your business:

Seminar

Seminars are the most common type of conference. They generally involve a few speakers discussing a certain topic in front of an audience of guests. Seminars are a great means of building brand awareness and thought leadership for your business. One of the downfalls of seminars is the cost involved. Seminars require a conference space to be rented and often speakers to be paid. Unless you plan to make money from seminar ticket sales, the costs can definitely add up. You might want to consider a seminar if you are confident that you can sell tickets for the event to cover costs and if your purpose is to ignite and encourage discussion around a particular topic.

Webinar

A webinar is a web-based seminar. The main benefit of holding a webinar is the low cost involved. Expenses are saved on hiring a conference space and travel costs. Other benefits include an unlimited amount of registrations. This can mean vast brand exposure for your business and the ability to connect with a much larger audience compared with holding an in-person seminar. A webinar would be a suitable type of conference for a business that’s key intentions are to build brand awareness, position the business as an industry leader and to keep expenses low.

Workshop

You might want to consider the level of interaction at your event before choosing between a seminar and a workshop. If the purpose of your conference is to train participants on a particular matter in a practical manner, a workshop might be the right type of conference for your business. Workshops are highly interactive and perfect for training and education. A workshop is a particularly useful type of conference for internal business training, or as an event geared towards client trust and loyalty. Workshops are usually a lot smaller than seminars, and depending on the amount of registrars, can be run by employees, which would keep costs to a minimum.

Roundtable

Like workshops, due to the small size of a roundtable event, they are much more interactive than their larger counterpart – seminars. As indicated by its name, a roundtable discussion involves generally between five and 20 people, sitting together at a table to discuss a particular topic. A roundtable discussion is a great way to unite industry leaders to discuss pressing industry topics. Major things to consider when hosting a roundtable event are the participants you will invite, how the discussion topic will reflect your business and expertise, and public relations around the event. For example, you might want to obtain media coverage around the discussion in order to reach a larger audience and build awareness and thought leadership.

If you would like some advice on planning your next conference, get in touch with us today.