AVPartners recently featured in Australia ETB News 

Events are a powerful way to engage and interact with your audience. The success of an event relies on dedication, a lot of hard work and ingenuity.

Choosing the right event staging provider is critical to ensuring your event is a success. Not only do they take the stress out of event planning, they bring exceptional expertise and creativity to make sure your event stands out.

There are numerous providers in the industry today so you need to be savvy when finding the right partner for you. Here are some things to consider when securing an event staging provider for your next event.

Expertise and knowledge

Leave your event to the experts. Just as you are the specialist in your field, event staging providers are extremely knowledgeable about what does and doesn’t work at an event.

A great provider can be trusted, provides great recommendations and respects your specific requests. As the old saying goes, if you think it’s expensive to hire a professional, just wait until you hire an amateur.

Bring on board the best possible people to support you in ensuring your organisation’s vision and goals are achieved. Ask yourself, what impression do you want to convey to your guests?

State of the art technology

Technology is constantly changing. It can be difficult to keep up sometimes but event staging providers keep their finger on the pulse. Not only do you want the technology at your event to be the latest and most sophisticated, it needs to work on the day. The right provider will make this happen and more.


You want your event to impress and stand out from the rest. Finding an event staging partner that has new and innovative ideas will help you set your event apart from others in your field.

Quality Service

A great event staging provider will provide outstanding customer service. The team work hard to meet your needs, are responsive and develop a rewarding working relationship with you. They should also have experience in liaising with the venue, entertainment or talent and other suppliers, and abide by relevant workplace health and safety requirements.


Flexibility is crucial in the lead up to any event, as on some occasions circumstances will change and different avenues will need to be taken to create the desired result. Last minute changes can be stressful so it is always reassuring when your provider can not only support you, but be understanding throughout these times.

Commitment to success

Your provider should share your passion to deliver an exceptional event, on budget, on time, every time.

Securing the best event staging provider for your event is paramount to delivering a seamless and memorable show that your guests will be talking about for many years to come.


AVPartners has launched an innovative events app set to revolutionise the Australian conferencing landscape.

The AVPartners event app combines social media tools, gamification, surveys, and live polls with up-to-date, user-friendly event information; ensuring events are accessible and relevant for the modern event delegate.

Delegates can post updates, tag their location, like posts, comment on each other’s posts and send private messages all from within the app. The app also integrates with Facebook, LinkedIn and Twitter and the event’s hashtag is automatically added to outbound tweets.

Designed as an interactive conference guide, the AVPartners app allows delegates to access up-to-date event documentation such as programs and flyers, videos, maps and local weather as well as speaker, attendee and exhibitor information.

Founding Partner Gary Hackett said “At AVPartners our focus is on enhancing event experiences.”

“An event app was a logical next step as it combines what we do best – the smart use of technology, responsive customer service and ingenuity.”

The app transfers crucial event information traditionally delivered as hard copy documentation or through in-person announcements online. Event organisers can easily update event information at any time without the hassle and cost of printing. They can also send targeted push notifications to attendees giving event organisers a direct line to delegates.

Delegates can leave reviews on sessions, speakers, venues and exhibitors; making it easy for delegates to have their say and conference organisers to collect feedback.

Event sponsors can also gain further visibility with delegates through branded content and advertising within the app.

The app includes an analytics function which allows event organisers to comprehensively report on active users, attendee interactions in the app and reviews.

The AVPartners app accommodates all smart phones and is accessible across iOS, Android and HTML5.

Marcos Morales has been appointed as the audiovisual venue partner at Swissotel Sydney. The role will see him manage technical production, audio, visual, lighting, event design and event styling at the venue.

Marcos has extensive experience in the hotel services industry delivering audiovisual services. Mr Morales worked for the Audiovisual Services Corporation in the USA and Canada for 9 years. Starting out as a technician, he progressed to the role of Assistant Director of Audiovisual Services and Technical Training Manager.

Most recently Mr Morales led the technical team at the Four Seasons Sydney for over a year.

Marcos said “I look forward to exploring creative solutions and providing fresh new ideas in audiovisual services to Swissotel Sydney.”

AVPartners has equipped the Hamilton Island Conference Centre with state of the art HD resolution projection technology, providing conference guests with brighter, crisper projection.

Thanks to AVPartners, Hamilton Island Conference Centre is now the proud owner of two 8.5KHD projectors. The projection technology allows for better visibility from a distance and ensures that a presentation on the big screen looks as close as possible to the original. Lines are clearer, colours are brighter and the presenter’s message is delivered to a much higher standard.

HD projector technology is at the forefront of conferencing technology and is only available in a handful of conference venues outside of the major cities. Hamilton Island Convention Centre is the only off coast island in Australia to provide this premium conferencing service.

AVPartners have also installed digital signal cables at the Hamilton Island Conference Centre with a Full-HD Vision Mixer.

The Hamilton Island Conference Centre is the largest conference venue on Hamilton Island with space to accommodate up to 1,000 delegates for conferences, product launches, exhibitions and incentives.

AVPartners has enjoyed a partnership with Hamilton Island for 6 years. AVPartners provides audiovisual support for conferences at the location and professional technical assistance for delegates.

Ryan loves the excitement of the events industry and thrives on creating lasting impressions for both clients and their guests. One memorable show that will be hard to beat was the unveiling of Qatar Airlines recently at Crown Perth. Ryan had to ‘follow spot’ Jessica Mauboy and Stan Walker as they entertained the crowd but just being part of the show was a thrilling experience!

Whilst Ryan is occasionally seconded to various venues around Perth, his home away from home is The Esplanade Hotel Fremantle – by Rydges. He thoroughly enjoys the Fremantle vibe, best known for its ‘Cappuccino Strip’, fabulous cafes and markets and has made many friends along the way. Ryan’s role at the hotel is Operations Co-ordinator and whilst this is a busy position, he wouldn’t want it any other way.

Growing up in the southern suburbs of Perth, Ryan was always gathering his friends together and spending time at the park or playing video games. Following high school, he studied at Perth’s Central Tafe and graduated with an Advanced Diploma in Screen (Post Production). Now many years later, he enjoys making short comedy videos for families and friends or just taking his camera out and capturing good times.

Ryan is soaking in all he has learnt during his time at AVPartners and is looking forward to creating many more exciting events over the coming years.

Michael is a perfectionist and is intrigued by the delicate balance between complete creativity and the need for absolute precision. He admits that ‘he gets a weird sort-of kick out of lining a projector and screen up perfectly – it’s a bit of an OCD buzz type of feeling.’

So it is little wonder that Michael has ended up working at AVPartners. After spending some time as an Associate at the Sofitel Brisbane office, he was appointed as Partner at the Sofitel Gold Coast property. Michael loves his role, the fantastic team environment and is very appreciative of the support he receives from his colleagues and regional partners.

Michael is also very passionate about music, in fact he recently released two electro dance tracks that hit the ARIA top 50 club songs! He majored in music during high school and later went on to study at the Adelaide University where he completed a Certificate in Music Technology.

Michael’s relocation to the Gold Coast from Adelaide was via Darwin where he met his current partner. They moved to Queensland in 2012 and he couldn’t be happier. He enjoys relaxing and spending time at the beach, when he’s not playing one of his many guitars. He also doesn’t mind the odd shopping trip if it means he can add to his Adidas sneaker collection… 9 pairs and counting!

The highlight of Michael’s career with AVPartners to date would have to be the Malouf pharmacy awards evening held at the Sofitel Brisbane property in early 2012. It was his first large show with AVPartners and one he will never forget.

It’s a demanding yet rewarding role as Technical Director at AVPartners but Joe Reichle takes it all in his stride. Joe first commenced in the position of Audiovisual Technician with AVPartners shortly after the company secured the in-house audiovisual contract at the Perth Convention and Exhibition Centre. He excelled in the position and was the obvious candidate to step up to Technical Director when the position became available. As Technical Director, Joe is responsible for overseeing and directing the entire technical production for all of AVPartners Perth’s events. Whilst the role can be incredibly stressful at times, Joe’s passion and commitment is second to none.

But there is more to Joe Reichle. First and foremost he loves his sport! He was born and raised in Iowa, USA and was a talented runner back in High School. These days he is a very passionate supporter of the Hawkeye Football and Basketball Teams (University of Iowa) and loves all of the professional Chicago sports teams, namely Cubs, Bulls and Bears.

Joe now calls Perth his home after being lured to the sunny beaches of Western Australia by his wife, Lisa. They met whilst she was holidaying in the USA and after a four year relationship they were married.

AVPartners is delighted Joe is part of their team as he has many years experience in the audiovisual industry and is well respected by both clients and colleagues.

The highlight of Joe’s career thus far was being part of the audiovisual team when YES performed at the Perth Convention and Exhibition Centre. Joe grew up listening to their music so he was thrilled to be a part of it!

We asked Joe what he loves most about his role as Technical Director and his answer was simply ‘he receives great satisfaction when he is able to bring someone’s vision and dream to life’.