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How beneficial is it to be part of a trade show?

A trade show is where businesses can exhibit their latest products or services. Trade shows are a successful way for buyers and sellers to meet and engage with each other. With the rise of online technology and social media, the value of meeting and marketing face to face is higher now than ever before. A […]

How to plan a product launch event

A product launch is an event which promotes the launch of a company’s new product. A product launch will aim to introduce the new product to your target market, promote your brand, build brand awareness, boost customer loyalty and drive sales. Here are a few simple steps for planning a product launch event. 1. Choose […]

How sponsoring an event can help your business

Sponsoring an event can be beneficial for a business trying to build brand awareness and reach a targeted pool of customers. Event sponsorship is a mutually beneficial agreement between an event organiser and event sponsor. Although there are many different types of event sponsorships, generally they involve an investment by the sponsor into the event […]

How to hold an eco-friendly event

Planning an eco-friendly event can seem challenging, especially when sticking to a tight budget. Often there are higher price tags placed on eco-friendly products and services forcing event planners to choose cheaper, less environmentally friendly options. With a smart plan in place, going green doesn’t have to break your event budget. There are many strategies […]

How to make your event stand out from the rest

Ever wonder how you can make a lasting impression on your event guests? How you can make your event memorable and stand out from the rest? The answer is relatively simple. Following a few steps to maximise convenience for your guests and to create the ‘wow’ factor will have attendees walking away with the experience […]

How to know which conference type suits your business

In order to decide on the perfect type of conference for your business, the first things you need to consider are the following questions: What is the purpose of your conference? And what do you expect to get out of the conference? Once you can answer these questions, most other organisational aspects will start to […]

5 things to consider when choosing entertainment for your event

Having entertainment at your event is a great way to make an impact on your guests. Providing unique forms of entertainment can ignite conversation about your event and boost brand awareness as a result. Depending on factors like theme, your industry, the size of your event and the age of guests, there are several options […]

Different ways to incorporate smartphones into your event

When running an event, smartphones can be used in several ways to boost publicity and ease some aspects of the planning process. The ubiquity of smartphones these days means that word-of-mouth marketing is on the rise. Fostering the use of smartphones at your event can ensure that you get the most out of it. Here […]

How colours can create atmosphere at your event

When deciding on the styling for your event, it’s important to consider the role that colours play in creating atmosphere. The colours you choose, be it for your decor or your lighting, say a lot about your event message, brand, and theme. Colours can leave your guests with an even deeper appreciation of your event. […]