What are multisensory events and are they a good idea for your business?

Have you ever thought about how engaging the senses – for example through a certain scent or tactile experience – might enhance your events?

A multisensory event is an event that actively stimulates multiple senses. The five senses – sight, sound, taste, smell and touch – are each components of the human experience. Our senses stimulate our brain to make us more aware of our surroundings.

By creating stimulation for all five senses at your next event, you can encourage your guests to be more mentally present, alert and engaged. A multisensory experience can also make your event more memorable for attendees.

While sight and sound are common components used at events, taste, smell and touch are largely unexplored by event professionals. According to a study conducted by London & Partners, just 27 per cent of event professionals think that all five sense are used effectively by the industry, while 78 per cent think that multisensory events are more memorable for event attendees.

So how can you make your next event multisensory?

Provide memorable food

Choose your food selection not only according to how it tastes, but also by how it looks and smells, to maximise its impact on your guests. Create a positive sensory experience with your catering by including food that looks impressive and unique, and tastes and smells delicious.

Employ audiovisual creatively

Whether it be the use of a colorful and vibrant light show, the inclusion of a mesmerising sound and light installation or the incorporation of a virtual reality station, AV can help make your event impressive and memorable. As long as it’s executed creatively and professionally, AV can really give your event the wow factor that will leave your guests charmed and entertained.

Use scents strategically

Smells trigger memories. It’s not largely understood why, but there is plenty of evidence to suggest that scents, more so than other senses like sight and sound, activate our brains in a way that help us remember certain memories. In addition to making your event more memorable, scents can also help to make event attendees more alert and aware. Scents like lemon, rosemary, cinnamon and peppermint can help with concentration and focus. Consider using air fresheners or oil diffusers to activate your guests’ smell receptors.

Incorporate life size games

Games like life size chess and jenga can help activate the tactile experience for your guests. Touch is a sense that isn’t widely used by event professionals, but it can help to improve the engagement of your event attendees and make your event more memorable.

Talk to us today to learn how you can activate all five senses at your next event.

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