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The benefits of live streaming your event

Live streaming has become a bit of a craze lately. If Facebook Live, Youtube live stream and Twitter live video are anything to go by, people seem to love experiencing things online in real time. The capability of live streaming has become hugely popular in recent years, especially for events that attract global attention. Live streaming offers people the opportunity to experience events, even if they can’t be there in person.

Perhaps you’ve considered live streaming your event, but you’re not entirely sure if it’s the right thing to do. Maybe you’ve thought, “Well, it could be great exposure, but then again who will purchase a ticket if it’s going to be live streamed for free?” This is a very sensible question to ask. Although there are many benefits to live streaming events, it’s important to consider whether it is right for your event. Some events thrive on exclusivity. Keeping an event exclusive might help with setting ticket prices, selling tickets, or attracting thought leaders. These events might benefit from being kept intimate instead of being live streamed. But for many events, especially ones that have an objective of broadcasting information or selling a certain product or service, live streaming can be greatly beneficial. Here’s why.

Maximise your exposure

Live streaming, especially via social media can help build exposure for your event. Your event can be live streamed to your social media audience, but it can also reach a larger audience if the content is shared and interacted with online. Live videos tend to attract more online engagement compared with other types of content. They incite a sense of urgency, compelling people to watch. When you share your live stream to social media, you also have the option of running ads in order to reach an even wider audience.

Use data to improve your events

When you live stream your event, it gives you the opportunity to learn more about your audience through online data. Bringing your event online can help you gather important information about who your audience is and what they like (or dislike) about your event. Whether you’re live streaming on your website or social platforms, you have access to data on who is engaging with your content. This information can help you make improvements on your event next time around.

Provide a channel of communication for your audience

If you’re broadcasting your event on social media, your live stream will give your event goers and online audience a platform to interact with you while the event is running. It gives them the opportunity to ask important questions about keynote speakers, products being launched or whether there are follow up events.

When you’re live streaming a corporate event, it’s important to get it right. The last thing you want is a major disruption or delay in the audio or video. When you do it yourself there are many risks involved that can disrupt the smooth running of your event. Make sure to hire a professional audiovisual team to do all the hard work so that you don’t have to. At AVPartners we have the right technology and expertise  to broadcast your event so that you can rest assured that it’s done the right way.

Talk to us today to discuss how to live stream your next event.

Top tips for improving presentations at your events

Presentations at events are commonplace, and are held for various reasons. You might be presenting awards at an award show, giving a speech thanking donors at a charity event, or speaking to your guests about the upcoming direction of your organisation.

Whatever the reason or desired outcome, the basics of presentations are the same – be as prepared and as engaging as possible. However, what has changed over time, is the ways you can take your presentations to the next level, and really impress your audience.

Here are our top tips for improving presentations at your events:

Include imagery and video

A picture is worth a thousand words, so if possible, include some photos, graphs or illustrations to support your words. Imagery is a great way to explain your point, or provide extra information. Bonus points if you want to include short video clips too! To read more about the importance of including content in your presentation, check out our article on how to create standout presentation content.

Be clear and concise

It seems obvious, but along with being prepared for your presentation, ensure that what you are saying needs to be said, and that you’re saying it in the best way for your audience to hear and digest. A great presentation will be the perfect combination of concise information delivered with the right tone and manner that encourages audience engagement.

Be aware of your audience

Be aware of who is listening to you, and what they might need to better understand you – are they elderly and would appreciate a slower pace, or are they your employees who you can be more casual and fun with? Tailor your approach as needed.

Set the mood

The instant you are in front of people, you are giving an impression and setting the mood, so decide how you want to be seen. You can also use your surroundings to help support your presentation. For example, using modern lighting techniques such as flooding the room with a certain colour scheme while you present, or using a spotlight to follow you on stage.

Have fun!

Everyone loves to be entertained, so injecting some humour into your presentation will help people loosen up and become engaged with what you have to say – after all, they won’t want to miss the next laugh! You can use imagery within a presentation to lighten the mood, or just pure banter – the possibilities are endless.

To start preparing for your next presentation, and really impress your audience, contact us today!