Take your event to the next level with event styling

Event styling is one of the most impactful and cost-effective ways to add that wow factor to your event. At AVPartners we’ve helped create nearly every event theme or style you can think of – from the Oscars, to Great Gatsby, Moulin Rouge, Masquerade and many more.

Event styling incorporates furniture, decor, centrepieces and table layout, props, audiovisual and digital elements. It takes your guests on a journey, showcasing your theme, your branding and your ideas.

You want to make sure that your event is hitting the mark and delivering your desired event message to your guests. How can you be sure that your event will do this successfully?

Begin by confirming the reason for the event, and why you are gathering together. This is the message you want to get across. Think about the power of your message and how you can convey this to your guests.

Next you will want to look at what new, fresh ideas are available for your event, to impress, inspire and connect your guests. These days, event styling and theming draws heavily on technical production with content displayed on digital screens, unique lighting and other audiovisual elements creating a dynamic, immersive experience.

By combining traditional styling with bespoke ideas, themes and modern, digital options your event can really make an impact.

This article originally appeared at Business Events News.

How to avoid Death by PowerPoint

Remember the last time you viewed a PowerPoint presentation? Was it engaging and inspiring or did it leave you feeling bored – eyes glazed over and counting the seconds until it was over? This is known as the dreaded Death by PowerPoint.

PowerPoint can be a fantastic presentation tool, but it is only a tool. The presenter makes or breaks the presentation! There are some classic mistakes presenters make which can lead to Death by PowerPoint.

These include putting too much information on slides, using poor images and fonts and reading directly from slides instead of engaging the audience with stories and ideas.

As a presenter, there are many varied ways to add some zing to your PowerPoint presentation to help your audience stay focused and interested.

Know your message – Consider your message and the reason for your presentation. What do you hope to inform others of? What is there to gain from it, or what do you want people to do with the information you present? Remember that you know your topic inside out, but this may be the first time your audience has ever thought about this matter. Make sure your message and presentation objectives are clear.

Make a good first impression – Make sure the first slide is attention-grabbing and on topic. Your presentation needs to stand out and be different from the start to pique interest.

Leverage visuals – Use visuals that make sense for the presentation subject and that can support your points. This can include graphs, infographics and photos. Often images are more memorable and interesting so will drive audience engagement. It is important, however, not to overdo it. Unrelated images will distract and confuse your audience and gimmicky animations can become distracting and seem unprofessional.

Know that less is more – Use fewer words on your slides and use bullet points where appropriate. This will allow your audience to quickly read and digest your words which makes a bigger impact than if they have to read lines of text.

Cut the number of slides – You want the content of your presentation to support what you’re saying, not act as a script, so use fewer slides and incorporate more discussions and ideas into your presentation.

Get funny and personal – Present your information with personal stories and humour to keep people interested. Stay on topic but keep it light where possible.

Involve your audience – Keep your audience engaged by asking them questions, undertaking polls or breaking into groups for discussions.

Talk to AVPartners today about how to take your next presentation from good to great.

Staff Profile: Tilman Schafer-Martin

Tilman (Tilly) was recently appointed head rigger for AVPartners at the Perth Convention and Exhibition Centre (PCEC).

Tilly’s sense of adventure has meant he’s had an extremely diverse and exciting career all over the world. Tilly says “experience through misadventure seems to be my tagline!”

Tilly has worked as a gold prospector, concierge, cook, room-service attendant, tent manager, warehouse manager, time-share sales associate, caterer, glassy, bartender, short filmmaker, wicker furniture salesman, house sitter, babysitter and rouse-about – and now rigger!

Most recently, Tilly worked in Exhibitions with Perth Expohire, prior to moving to AVPartners.

He is excited to take up the role after working as a casual Rigger with AVPartners at PCEC since 2014. Tilly says “PCEC is a central hub for some of the most significant events in Perth. The diversity of the people and characters you get to meet and work with is more than reason enough to keep coming back.”

Tilly loves the events industry and sees it as an interesting way to peek into the world around you – in all its diversity – from one place.

One of his favourite events to work on was CANCEC, an annual Canadian defence and business exhibition. Tilly says “I remember having to push past some high ranking military brass waiting in security checks because I had a chair to deliver. It was quite an extraordinary experience.”

“It was a lot of fun and sent me down the path I’m still on now.”

Tilly was born in Guatemala on Lago De Attitlan, Panajachel, and moved with his mother to Australia. He has three brothers dotted around the world of which he is the eldest but in his words “certainly not the wisest.” With family scattered evenly around the world, Tilly is proud to represent the clan down-under.

In his free time, Tilly enjoys cooking, filmmaking and watching a good (or cheesy) film. Some favourites include Black Dynamite, Aliens, City of God and Children of Men.

A big welcome to Tilly to the AVPartners team!

What is a gobo?

Do you want to add that something special to your next event? Gobos are one of the most striking, versatile yet affordable lighting options.

A gobo is essentially a stencil cut out of glass or metal, that is then positioned between a spotlight and the area you want lit, creating a unique projected shape. The gobo can be made to project patterns, text, logos, and other special effects, which makes them a great option for promoting brands and products.

The projected imagery can be projected onto almost any surface, such as the dance floor, the stage or a prepared backdrop – instantly decorating and lighting the surface, transforming the space and promoting your event’s message.

Using gobos can help draw attention to an area of your event, highlight your brand, for sponsor recognition or to share a specific message. For example, gobos can be used at weddings to project bride and groom’s names or alternatively just their initials onto the dance floor or behind a bridal table.

However, they are more than just a decoration or improvement to the event setting. Because of the flexibility in design and impressive visual elements, they really help to set a mood and atmosphere at your event, which gives guests an even better experience and leaves them with a lasting impression of your message.

This article originally appeared at Business Events News.

How to perfect the sound at your event

Audio is one of the most crucial and yet fragile components of an event. You’ve brought these people together to hear your message – what if they can’t? Without the right expertise, things can and do go wrong. How can you ensure that the sound at your next event has the right tone, volume and clarity?

Use the right technology

Quality audio equipment is essential to get the sound right. A good AV technician will be able to guide you on what technology will best suit your event.

For example, it is important your AV technician selects the right microphone depending on the situation. The microphones for your presenters will be different to the microphones used for the musical instruments in a live band.

The voice of a presenter can be relayed clearly with the correct microphone choice and positioning, with adjustments made to the signal to compensate for changes in the presenters voice or when different people are speaking. Everyone speaks at different volumes and clarity levels, so expert attention is needed if different people are to be using the same equipment.

You’ll also need the right loudspeakers, plus subwoofers for music, to deliver the sound to your audience, taking into account the event space, numbers of attendees, ambient noise – and a dozen other factors!

Engage the best AV technicians

A knowledgeable and experienced AV technician knows how to get the balance right to ensure sound is clear, consistent and at the right volume.

Your AV technician will make adjustments on their sound mixer to smooth out variations and distribute a more consistent level of sound from presenter to presenter, or song to song, as your event progresses. They will also tune the audio system to combat any complications in the acoustics of the event space and amplify the output signal from the presenter to the loudspeakers at the right volume for your audience. Sound reinforcement is not set-and-forget!

Do a sound check

Prior to the event, it’s crucial all presenters do a sound check. The AV technician will pre-set the calibrations for each individual presenter, ensuring that the audience experiences a smooth level of sound throughout the event. This will make all the difference in sound quality.

Match the sound to the atmosphere

At different stages throughout your event, the required type of sound will change, whether that be speaker presentations or music. Make sure your event style or theme is reflected in the sound you use, such as the genre of music chosen. For example, classical piano music would suit a sit-down gala dinner event, but isn’t so great for the dance floor.

The volume should also be suitable for the various phases of the event. For example, lower background music works at the times when you want people to talk amongst themselves, whereas a crisper, louder sound is required for a speaker’s presentation.

Choosing the right equipment, setting it up, going over every detail and operating it correctly are vital to ensure great sound at your next event. Engage a knowledgeable and experienced AV provider to gain peace of mind that the sound at your event is in good hands. Contact AVPartners today to see how we can give your next event perfect sound.

How to prep speakers before an event

The key to a successful presentation is preparation. You can spend as much time as you like on content and organisation however if you have not spent time on preparation, you may risk falling short of the mark. A lot of time and effort goes into a presentation – creating, memorising, rehearsing and finally, delivering it. It is imperative presenters feel prepared, confident and supported before stepping out on stage.

Here are a few ways the audiovisual technician will prep your speakers before an event:

Ease their nerves

Your speaker will have rehearsed their script many times before the day, but as their presentation looms, nerves can set in. Some gentle encouragement in the lead up to and on the day can go a long way to relieving some of the pressure on them. An experienced AV technician will make sure communication lines are open and make themselves approachable.

Run through the details

It’s important your AV technician runs through some general event details about the event space, run sheet and schedule with your speaker. This will allow your speaker to know where they need to be and when. This can include where they will get ready and be given their microphone, remote mouse/laser pointer, where they will step onto the stage, where they will sit before and after their presentation, how you will cue them to begin or if their time is running out, and how to exit the stage.

Test the technology

Testing the technology for the presentation with the speaker is vital. This includes a sound and mic check, lighting, projectors and presentation if applicable. This will ensure all AV is set up correctly for each space and speaker, and should be done in advance to factor in any technical issues and ensure your speaker is comfortable with the technology.

Above all, remember a prepared speaker makes for a great presentation. If the experience is seamless, relaxed and fun for the speaker, it will be engaging, interesting and fun for the audience.

Face to Face: Brendon Biffin

Business Events News interviews Brendon Biffin on his approach to work and life.

What is the first thing you do when you get to work?

Review the day’s schedule.

What analogy best describes being a partner of an event AV services company (ie a ring master, sergeant major, conductor etc) and why?

Flight Captain. I steer the plane, but without our highly skilled and dedicated staff, our guests (clients) would not be happy when they arrived at their destination.

Where is the Australian events industry lagging when it comes to AV services?

We are lacking a recognised live events training institution. It is not easy for young people interested in a live events career to break into the industry. There are reputable educators but their training is more studio based rather than live events specific.

What’s the worst AV stuff up you’ve seen in your time in the industry?

A restaurant opening that had a choreographed release of balloons spelling their name. They got stuck in a tree above the stage.

What one sure-fire tip can you give to event organisers when it comes to making sure the AV services run smoothly on the day?

Provide a detailed and accurate runsheet and make it a priority to stick to it.

Should PowerPoint presentations at conferences and conventions die a painful death?

No. Death by Powerpoint can be painful but content is extremely powerful and can engage an audience far more than words when used correctly. Powerpoint, Prezi, Keynote – They all have their place.

What’s the future of business events apps? What do you expect to see in 10 years’ time?

The future of event apps is huge, we are only just scratching the surface. Technology advancements will determine where we take them. Print is dead. Event apps give back to the delegates in terms of relevant and up to minute information, give back to the facilitators in terms of data collection and also give back to the environment.

How many devices do you own (ie iPods, smartphones, tablets etc) and what’s your guilty pleasure game (ie Angry Birds, Monkey Island, etc)?

I own four devices. No games for me – Searching for information via YouTube and Google is my thing.

What plans do you have in store for Sofitel Brisbane Central?

In the next year we will become the most technologically advanced events venue in Brisbane.

What’s the most memorable business event you’ve ever attended in your time with AVPartners?

The AVPartners Bali Conference in 2012. We have a great team of people within AVPartners and our conferences are awesome. I look forward to them every year.

What is projection mapping?

Projection mapping is transforming event styling to create some truly unique and transfixing event experiences.

The projection technology has gained prominence through the Vivid festival in Sydney where buildings are transformed into public art installations, though the process also has application on a smaller scale.

Using specialised software and high-powered computers to turn objects or structures into a display surface for projected videos, projection mapping brings objects to life and turns them into illuminated and interactive displays.

Projection mapping works by modifying – pixel by pixel – the projected video to fit the surface and space. The image will then mask and change the look of whatever you are projecting onto, making existing features “pop” or completely overlaying them to create a new, virtual object.

Projection mapping is used to add extra dimension and movement to stationary objects. The displays are commonly combined with audio to create an audiovisual narrative.

Projection mapping works on most surfaces including buildings, cars, walls, stages and furniture. At Hamilton Island we have projected onto a 3D cube suspended over the pool, created a 4m tall ‘talking’ truck (which MC’d the event!), projected onto the entire surface of a suspended sphere and turned the entire foyer balcony into a projection screen. The options are limitless!

Offering a diverse range of styling opportunities, projection mapping is a great solution for all events including trade show presentations, conferences and live concerts.

Projection mapping can offer a cost-effective and creative way to transform any event space. The visual impact of projection mapping goes beyond ordinary video projection to deliver an unforgettable experience.

This article originally appeared at Business Event News.

How to make the most out of your event budget

When planning an event, one of the main challenges planners face is staying within the event budget. You want to create a spectacular event, but you need to ensure the event scope is realistic. Working within budget constraints can be tricky, but by applying a little more creativity and thinking outside the box you might just find you end up with a better event!

Here are our tips on how to get the most bang for your event buck:

Use an event app

The latest trend in events is to have an event app. Printing is expensive and burdensome. An event app eliminates the need to print event information by allowing sharing of up-to-date information from within the app. Event apps also promote greater conference engagement, potentially leading to a higher ROI.

Select a great value venue

Most venues have an array of options when it comes to spaces available, and being flexible can allow you to achieve great results without the high costs. Using an event space in low season, for example, should be cheaper than high season.

Make smart food and beverage choices

Make savvy choices about food and drinks so you don’t overspend. For example: don’t stress about serving expensive wine brands; most people won’t even notice if you opt for the house brands. Think about the type of event you’re holding and the kind of food to be served. Dinner doesn’t always need to be a sit-down affair; a cocktail function can prove to be a more cost effective and relaxed option.

Use lighting to theme your event

Great lighting can be a cost-effective and impactful way to theme your event. Some themes sound great in theory but can be very difficult to incorporate into an event without spending large amounts of money. Lighting can add vibrancy and colour, creating a unique and impressive event experience.

Leverage social media

Social media is an effective way to promote your event, build anticipation, keep attendees engaged and get feedback – without drastically increasing your budget.

Ultimately, when planning events to a strict budget, it’s important to be flexible. Keep in mind that if you overspend in one area, you will need to underspend in another. Allowing some wiggle room within the budget and keeping costs down when you can will help you make the most of your budget.

What difference does lighting make at a corporate event?

Lighting is integral to creating the wow factor at your event. Creative use of the many available lighting technologies can transform the look and feel of an event by enhancing the space, creating a desired ambience in the room and supporting event themes. There are so many ways in which lighting can be used to make any event feel extraordinary!

Room effects and architectural lighting

The use of colour changing lights added with what we call “intelligent moving head fixtures” will dramatically alter the look and feel of any Ballroom or function space. Completely controllable via a lighting console, the lighting designer will usually program a number of different “looks” or “states” that they will then use at appropriate times throughout the event. This may include looks for walk-in/arrival, formalities, meal service, awards, party time, etc.

Band, entertainment and dance floor lighting

Intelligent moving head lighting is what is typically used to light most bands and dance floors these days. They have the ability to change colour, pattern, intensity, angle and direction. Again, these lights are controlled via a lighting console and a good lighting operator will alter the lights in tune with the beat of the music.

Performer lighting

Trapeze artists, stand-up comedians, magicians – whatever the artist – a follow-spot is typically the ideal light to ensure the performer is always lit, regardless of where they are on stage. A follow-spot is a manually operated light whereby the follow-spot operator simply points the light in the direction of the performer.

It sounds simple enough, however a good follow-spot operator will know when and how to fade the spot in and out at the appropriate time and speed. They’ll keep the spot steady and not bounce it around causing distraction to the audience and they will also control the actual size of the spotlight to ensure the artist is adequately lit (head to toe) during their performance. It’s not as easy as it sounds.

Stage lighting

Lighting technicians and designers prefer to use specifically manufactured lights to “spotlight” or “wash” areas, objects or people on the stage. Usually, profile spotlights are used to light a presenter behind a lectern or spot a banner hanging on a wall. These can be focused down to a very sharp edge if necessary. Fresnels (pronounced frennels) are used to wash an area of the stage. Some presenters prefer to walk the stage from side to side, engaging with their audience, rather than be stuck behind a lectern so in this instance, wash lighting of the whole stage area is a necessity.

Prop and theme lighting

Using the right lights to highlight props or styling elements within the room is imperative to ensuring the guests feel that wow factor throughout the evening. Coloured LED parcans are in most cases a suitable light to use in this instance. A quad colour will usually give the lighting designer enough colour mixing scope to light the item effectively and help bring the theme to life in the process.

Projected lighting

Projecting your company or an event sponsor’s logo through a light and onto a surface is a great way of providing that company or sponsor with additional exposure throughout the event. It’s an alternative to simply projecting their logo up on the screens via PowerPoint from a laptop to an LCD projector. When projecting these images through a light, we have the company logo turned into what we call a “gobo”. This is then installed into the lighting fixture and projected onto the surface or function space desired.

Pinspot lighting

Table pinspot lighting is a fantastic and impactful way of transforming your function space using lighting. Many premium venues around Australia will have intelligent pinspot lights installed in their Ballrooms which are then used to pinspot the guests tables within the rooms. The lighting operator will focus and program all pinspots prior the show time, giving them the ability to alter the table colours throughout the evening. This feature really does provide a huge wow factor for the guests in the room.

Lighting techniques

There are numerous techniques available to lighting designers for them to achieve a desired look. From up lighting and down lighting to spot lighting and back lighting. The technique used does make a difference to how the guests in the room see things so the designer will take this into consideration when first designing the show.

Lighting design makes all the difference at an event and there are endless possibilities to give your guests a unique experience. With such a wide range of lighting options and emerging technologies, there are always amazing new designs and sequences to wow guests.

Speak to your AV partner to discuss how to leverage lighting for an impactful event.