AV Partners

02

May '15

Event styling – Does it really make a difference?

Does event styling make a difference? Good styling can.

Event styling begins with your message. You’ll achieve the wow factor when the audiovisual elements, the centrepieces, props, furniture and the lighting all work seamlessly to engage your attendees with that message.

On any budget, event styling can set the scene, add drama and turn spectators into ambassadors for your idea, brand or identity.

But that sort of engagement is a tall order when dealing with a busy and somewhat distracted audience who may also suffer from a bit of event-fatigue. How can you be sure that your event will have the desired impact?

Begin with the idea

Whether it’s a wedding or conference, there is always an exciting reason to gather people together. Remember that the event styling is not the star. The styling is part of the medium conveying the message.

Go beyond words

Think about the power of light, sound, tactile sensation and social connection to support your message.

Keep it fresh

An approach that combines digital styling involving projection, digital backdrops, banners and sets, with traditional styling elements, such as centrepieces, coloured linen or furniture, can drive the message home in new ways.

The event message, delivered in new, visceral ways through digital and traditional styling, will motivate and engage your audience – and set your event apart from the rest.

Talk to us today to get styling ideas for your next event!