AV Partners

21

Sep '16

How to plan a product launch event

A product launch is an event which promotes the launch of a company’s new product. A product launch will aim to introduce the new product to your target market, promote your brand, build brand awareness, boost customer loyalty and drive sales.

Here are a few simple steps for planning a product launch event.

  1. 1. Choose your venue

    When choosing your event venue, the size and location will depend on how many people you expect to attend, your target market and target location. Some additional factors to consider when choosing your venue should include decoration potential and audiovisual accessibility.

  2. 2. Find a food and beverages vendor

    Providing food at your event will provide a drawcard for potential attendees and will make the event more enjoyable for your guests. If the product you are launching is a type of food or beverage it’s important to ensure your product is the feature of the event and all other accompanying food and beverage products highlight your feature product. If you need to acquire an external vendor, considering a sponsorship partnership is a great way to offer food and beverages at a lower cost.

  3. 3. Decide on your theme and develop your event messaging

    Your launch product should be reflected in your theme, event messaging, decor and colour scheme. For a product launch event, the event messaging will reflect the launch product and should tie into your conversion goals for the product and event. Your event styling, including the colour of your decorations and event lighting, should echo the colour and aesthetics of your product. This will help reinforce the memory of your product for your event guests.

  4. 4. Get the word out

    Marketing and promotions are some of the most important components of a successful event. Prior to undergoing marketing activities for your event, it’s important to decide who you would like to attend your event as well as define your marketing objectives. Are you interested in getting media coverage for the event? If so, you might want to consider investing in some public relations for the event. Would you like the event to be invite only? If so, you will need to arrange invite distribution and RSVPs. A few effective ways to promote your event include through social media, event listing sites, pamphlets and flyers, and through media outlets in the lead up to the event.

If you would like some help planning your next event, talk to us today.