When planning an event, even when you know your event is going to be engaging and exciting, you still may find yourself with a sense of foreboding. What if no one shows up?
This fear is fairly common in the event planning industry, so we’ve come up with a few ideas to help you make your event irresistible to potential attendees:
Remain top of mind
The first step to get people to your event is to let them know about it! Send them an invitation, create a Facebook event page, or talk about it in your newsletter – you need to start spreading the word.
Once you have done this, you need to remain top of mind so that people remember that the event is coming up, and can bookmark it in their calendars. You can do this by ensuring that there is an RSVP and other contact information on any invitations or marketing content, along with having regular updates on social media or through email marketing.
Create a ‘Big Idea’
A ‘Big Idea’ is the ultimate pull for anyone to attend the event, and it usually revolves around an amazing experience. This could be in the form of a famous attendee or host of the event, such as an inspiring guest speaker, or a celebrity chef. It could even be the excitement of walking away with a brilliant gift bag. The ‘Big Idea’ lets the attendee know that they are in for an experience they cannot get anywhere else, and you should highlight this in all of your marketing for the event.
Offer a sensory experience
Create anticipation for your attendees by promising and delivering a full sensory experience. You can do this by making the most of audiovisual technology; lighting and sound effects can create atmosphere, and maximise guest interaction and engagement. Add to this experience with amazing food, great music and unique styling. Using a reputable AV provider will ensure your event is executed to a high standard, and that your guests experience the best of the best when it comes to events. After all, a happy attendee means a successful event!
Remember the good times
Good event planners know how to leverage their previous event experiences, especially in the buildup for their next event. They remind past attendees of all the brilliant things that went right with the last event, by sharing images and videos of their success on social media and through other marketing channels. This ensures that there is return attendance from previous revelers, as well as newbies who want to have as much fun as their counterparts.
Excited to use these ideas to plan your next event? Speak to us today to see how else we can help!