Tag Archive for: audiovisual

What’s the difference between 4:3 and 16:9?

There is enough to keep you busy when organising an event. Understanding aspect ratios can help clarify some of your AV decisions and tick them off your seemingly never-ending ‘to do’ list.

So, what is aspect ratio? Simply put, it is the proportion of width to height of an image, presentation or screen.

Since the 1940s, the 4:3 aspect ratio has traditionally been used in television. For every four inches of width of an image, there are three inches of height.

The 16:9 aspect ratio evolved from the film industry as a way to make movies bigger and better and provide a point of difference for viewers from what they could view at home on their television. Transitioning into 16:9, provided filmmakers with more space around the subject and greater flexibility to compose better images.

Both 4:3 and 16:9 aspect ratios are commonly used today. We typically recommend 16:9 to leverage modern screens.

Most modern-day HDTV screens, otherwise known as ‘widescreen TVs’, are designed for 16:9 images. Only older TVs are built to accommodate the 4:3 aspect ratio. 4:3 images or presentations viewed on 16:9 screens will have black bars down the right and left hand sides of the screen.

For any event, it’s important to maximise the visual impact of presentations or images on-screen. Talk to your AV professional for advice on which option will best suit your event.

This article originally appeared at Business Events News.

AVPartners appointed as audiovisual partner at Crown Perth

AVPartners has been appointed the in-house audiovisual service provider for Crown Perth and will provide the audiovisual support for events and conferences at Crown Perth as well as professional technical assistance for delegates.

As one of the most desirable conference and exhibition destinations in Australia, Crown Perth offers five-star service, premium catering and on-site state-of-the-art technical support. The venue can support a wide range of events from large international conferences, exhibitions, charity balls, gala dinners, awards nights and seminars, to workshops and small meetings.

Matt Taylor, AVPartners Crown Perth Partner said, “Crown Perth offers world-class facilities, accommodation and entertainment and we’re excited to be partnering with the team to deliver great event experiences.”

Director of Events and Conferences at Crown Perth, Michael Altieri said, “We appointed AVPartners because of the company’s extensive experience, creativity and technical know-how. We are thrilled to work with such an expert team which will help us to continue to deliver stand-out events to our clientele.”

Commenting upon AVPartners appointment Crown Perth Chief Operating Officer Hotels and Entertainment, Andrew Hill said, “We have watched AVPartners grow from start-up to a market leading provider of event services in Perth. Their dynamic and innovative approach to providing audiovisual and event support will complement Crown Perth’s current offering and we look forward to working with the team going forward.”

AVPartners Founding Partner, Gary Hackett said, “Crown’s decision to appoint AVPartners is a credit to our Perth team who have built our reputation through the consistent delivery of great customer service and outstanding events.”