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The benefits of live streaming your event

Live streaming has become a bit of a craze lately. If Facebook Live, Youtube live stream and Twitter live video are anything to go by, people seem to love experiencing things online in real time. The capability of live streaming has become hugely popular in recent years, especially for events that attract global attention. Live streaming offers people the opportunity to experience events, even if they can’t be there in person.

Perhaps you’ve considered live streaming your event, but you’re not entirely sure if it’s the right thing to do. Maybe you’ve thought, “Well, it could be great exposure, but then again who will purchase a ticket if it’s going to be live streamed for free?” This is a very sensible question to ask. Although there are many benefits to live streaming events, it’s important to consider whether it is right for your event. Some events thrive on exclusivity. Keeping an event exclusive might help with setting ticket prices, selling tickets, or attracting thought leaders. These events might benefit from being kept intimate instead of being live streamed. But for many events, especially ones that have an objective of broadcasting information or selling a certain product or service, live streaming can be greatly beneficial. Here’s why.

Maximise your exposure

Live streaming, especially via social media can help build exposure for your event. Your event can be live streamed to your social media audience, but it can also reach a larger audience if the content is shared and interacted with online. Live videos tend to attract more online engagement compared with other types of content. They incite a sense of urgency, compelling people to watch. When you share your live stream to social media, you also have the option of running ads in order to reach an even wider audience.

Use data to improve your events

When you live stream your event, it gives you the opportunity to learn more about your audience through online data. Bringing your event online can help you gather important information about who your audience is and what they like (or dislike) about your event. Whether you’re live streaming on your website or social platforms, you have access to data on who is engaging with your content. This information can help you make improvements on your event next time around.

Provide a channel of communication for your audience

If you’re broadcasting your event on social media, your live stream will give your event goers and online audience a platform to interact with you while the event is running. It gives them the opportunity to ask important questions about keynote speakers, products being launched or whether there are follow up events.

When you’re live streaming a corporate event, it’s important to get it right. The last thing you want is a major disruption or delay in the audio or video. When you do it yourself there are many risks involved that can disrupt the smooth running of your event. Make sure to hire a professional audiovisual team to do all the hard work so that you don’t have to. At AVPartners we have the right technology and expertise  to broadcast your event so that you can rest assured that it’s done the right way.

Talk to us today to discuss how to live stream your next event.

How to hold an engaging panel discussion at your next event

A panel discussion is a great way to bring together influential speakers at an event to offer their advice, stories, and expertise to the event attendees. The audience is given a chance to ask thought-provoking questions and get different perspectives in real time. Panel discussions are a great inclusion to many events, however they do require a bit of planning to ensure success.

Here’s what you need to know to hold an engaging panel discussion at your next event:

Mix up your panelists

To ensure you have adequate diversity in your panel, make sure to include people with various opinions, backgrounds, industries, specialisations, ages, and experiences. This will mean your audience can benefit from a range of knowledge, and it also means your panelists won’t be competing with one another.

Choose an engaging moderator

A moderator is an important part of a panel discussion. They will introduce each speaker, ask questions and direct attention to certain people or topics. The moderator keeps the discussion on track and flowing, so it’s best to choose wisely. Ideally you want someone who can get the most out of the panelists while having a little fun with the audience.

Get prepared

It’s a good idea to prepare early and choose panel questions well ahead of schedule, giving each panelist time to prepare their answers. Make sure the moderator and panelists have input, this will make them feel valued during the process.

Set the stage

Generally speaking, panel discussions are on a stage with panelists seated on a lounge or chairs facing the audience. It’s best practice to not have them sit behind a desk as it can cut off the open flow of communication. It’s a good idea to check with your AV provider about what AV is required, such as spotlight lighting, fixed desktop microphones, lapel microphones or a shared wireless microphone that can be passed along to each speaker. At AVPartners we have an exciting ‘Question & Answer’ product called Catchbox. It’s the world’s first ‘soft throwable microphone’, allowing easy and fun audience participation, discussion and most importantly, encouraging engagement.

Using a reputable AV provider will ensure the panelists are successfully seen and heard, and that their messages are conveyed effectively to the audience.

Contact us today to start planning your panel discussion!

How to effectively communicate your event message

Events can help make your business stand out against competitors. When holding an event, it’s important to ensure that the message you want your guests to walk away with is presented loud and clear. This message could be about increasing brand awareness, letting guests know about your cause for fundraising, or communicating excitement for upcoming product releases and launches.

We’ve put together a few tips on how you can effectively communicate your event message:

Styling and decor

Visual components like decorations and colours are a very valuable part of any event, so it’s important that these make sense for the type of event and guests attending. You might decide to use branded decorations, themed colours, or modern decor to help convey your event message.

Marketing touch points

Every channel or technique you use to communicate your event provides a marketing touch point for your message. Make sure that every touch point is cohesive and consistent. You want the event message to be registering in a guest’s mind from their first interaction with your event, whether that be online, through an invitation, or when entering the room.

Audiovisual components

The production elements at your event can make a huge impact on the way your event message gets seen, heard and absorbed. Great audio can help build emotion and engagement, and effective lighting will set a mood and create a sense of enjoyment and fulfillment.

Remember that all event elements, when brought together, combine to create an atmosphere and experience which helps communicate your message. If you’d like to discuss this further, talk to us today.

Conference break out session

3 things to consider when planning a conference

Conferences are great for bringing a large group of people together to discuss and learn about certain topics. They are sometimes held over a few days, or even just within a few hours. Either way, there’s always plenty to think about when planning one.

Here are our top three things to consider when planning a conference:

Venue

Conferences tend to be larger scale events, so it’s a good idea to research venues that will cater to your needs in terms of size, amenities and style. You might need separate rooms or sections for break out sessions, or just one big hall to present in. Make sure the venue is appropriate for your conference, that it speaks to the style and theme you want to present, and that it is convenient enough for guests to get to by car or public transport.

Sponsors

Having sponsors who pay to feature at your conference can really help with costs. You might have a few different sponsorship options and levels available, or just one or two main ones, and sponsors may be granted exclusivity or a chance to present at the conference. It’s entirely up to you and the needs of your conference when determining how deep the sponsorship relationship goes, but don’t be too shy when seeking sponsorship income as sponsors can be a huge support during this time.

Audiovisual support

A great conference relies on great AV support. Work out what you need in terms of AV – such as microphones, lighting, staging, monitors, teleconferencing capabilities, or video access for virtual attendees. Many venues have an in-house AV team, such as AVPartners, and are able to make your conference AV needs for sound, lighting and audio smooth and professional!

If you’d like some more information on planning your next conference, contact us today!

Event trends

Event trends you need to know about

Are you planning to hold an event next year? If so, you’re probably hoping that it’s an interesting and engaging one, and that everyone has a great time. One thing to consider when it comes to planning interesting events is what is ‘on trend’ at the time.

There are so many unique ways to impress your guests and give them a talking point during and after your event.

Here are our favourite event trends for 2017:

Creative catering

Unique catering is a great way to stand out and impress, and you can also use it to brand your event. Elements such as signature cocktails using your brand’s colours, or desserts with edible rice paper logos or messages on top, are interesting ways to get creative with catering.

The extreme dessert trend is likely to continue into 2017, with dessert walls (think donuts and Nutella) becoming part of the decor!

Personalisation

People want more than the standard cookie-cutter event, so they’re looking for more personalised options when they scout their venues and plan their events. The possibilities for personalisation are endless, with more simple things such as personalised email or app communications to guests through to more complex data driven elements such as tailoring events to the individual based on their reactions on social media.

According to a study by Eventsforce, personalisation is a key priority for 82% of event planners, with 97% saying they believe that event personalisation can change a guests perception of your brand or event.

Audiovisual technology also plays a huge part in personalisation of events. Lighting effects, colours and staging options can all contribute to a more tailored event. At AVPartners we pride ourselves on fully understanding our client’s event and design briefs so that we can deliver on a completely unique and successful event.

Digital interaction

More and more we are seeing that event planners are embracing digital channels to reduce costs, to be more environmentally conscious and to better engage guests. There are so many interesting ways to deliver information at your event digitally rather than expecting guests to take notes constantly or handing out paper. Examples include leveraging an event app, providing a digital handout via files made available on a USB or having notes delivered by email.

Video content

We all keep hearing that video is the future, and in 2017 we will see a greater role for video at events. One example of where video is being used effectively is through the live-streaming of events. This is where an event is filmed and delivered to online viewers in real time, so that they don’t miss out and can be part of the action as it unfolds. Usually this footage can then be packaged up and shared on a business’ website or social media, or used in-house.

It’s important to note that you don’t need to go overboard with event elements to create an impact. Choosing just one or two ideas and exploring how they can meet your business and event needs will be enough to impress.

Talk to us to start planning your 2017 events!

A team building event

The benefits of a team building event and how to plan one

Team building is vital to the success of your organisation. When you have a team that appreciates and respects each other, they will likely be more productive, efficient and happy. What’s not to love? A team building event is a great way to deliver on your team building goals and enhance the overall performance of your team.

The benefits

Team building events give employees the chance to test out their teamwork skills and have fun by engaging in activities or challenges together. Each person starts the day on the same level as everyone else, despite where they may sit in the organisation, with a task at hand and a novel approach to it. Everyone has the chance to be heard, have fun, and draw on skills they may not have had an opportunity to showcase within their workplace role. These events are also a great way for your team to form better relationships with each other, and truly bond over common ground.

The objective

When planning a team building event or activity, it’s best to determine a goal or objective before you begin. Knowing what direction you would like your team to go in, and what you want everyone to get out of the day, will assist you in choosing appropriate activities and venues.

Usually, team building events or activities aim to provide fun and boost morale, or they aim to solve a problem or a communication breakdown within the workplace. This is achieved by getting everyone out of the work environment and allowing them to relax and get to know each other better in a new setting. This can help people to open up to new experiences and can lead to a better understanding of each other. Additionally, tackling a workplace problem outside of the usual domain can reveal a new perspective on the issue, and potentially, how it can be solved.

Things to consider

Ensure that the activity chosen is appropriate for your team and workplace. A wine and cheese tasting or a trivia night are great options for fun casual events where the goal is to relax and socialise. If you want to take things up a notch, you could arrange a CSI night, where your team works to solve a ‘murder’, or a casino or games night where everyone can let their hair down and mingle with their colleagues. If the aim is to create greater team cohesion, activities such as ‘escape rooms’ or interactive matrix style mazes really test people and require them to pool their strengths to get out of the game.

More ideas for your next team building event include cooking workshops, live drawing, community service, bowling, and outdoor sporting activities such as bootcamp, rock climbing or rowing. These can all be fun activities, but you might find that some are better suited to your team than others.

At AVPartners we love supporting team building events to bring your team closer together! It’s important to think about what technology will be required to make your event a success – from getting the lighting and sound right, through to ensuring you have the right projection screens, or even considering what app technology you can leverage to strengthen communication and engagement – technology can often make or break an event.

When dividing your team into groups, keep the group sizes to a maximum of 10. This will mean that each group member can be fully engaged and it’s far more manageable than larger groups, where people tend to detach themselves.

Keep the momentum rolling after the event by setting action plans at the end of the day for everyone to take back to work with them. This could include making sure employees say hi to a new friend made that day, or keeping tabs on the progress of solved problems. These actions can ensure the team building event has a lasting and meaningful effect.

Keen to bond your team together with a team building event? Contact us today and we’ll show you how!

Why hold an event?

Events are a great way to bring people together, and share a moment, message or idea with a captive audience. They do, however, take considerable time, effort and organisation to execute successfully.

When deciding whether to hold an event, the first step should be to ask why you’re holding the event. This will help you get to the heart of whether an event will be valuable and help you achieve your goals. Here are some of the common reasons organisations hold events.

To build brand awareness

Events bring people together at the one location at the one time, giving you focussed time you can utilise to build brand awareness around your business with target audiences. You might make a presentation highlighting your services, or hold a workshop that builds on your thought leadership, making you a respected and trusted person within your industry.

To humanise the business

It’s usually quite fun and interesting to meet the people behind certain brands, so make sure you give your customers or clients what they want by introducing yourself and letting them know that there are real people in your business. It’s also a good time to thank customers and clients for their support, and offer to answer any questions they have or help them in some way if you can. People buy from people, so make sure your business is real and authentic.

To provide networking opportunities

Events are a great way to expand your connections, gain new clients, customers or referrals, and also to show your existing customers or clients what else you can offer them. It’s also an excellent way to meet like-minded individuals in your industry, and you never know where those relationships may lead!

To fundraise

For not-for-profit and charity organisations events are a perfect way to do drive fundraising efforts. They offer a controlled and focussed environment for you to spread the word and incite empathy and curiosity in attendees.

To launch a new product or service

New products or services are a cause for celebration! Events can allow you to inform guests of this, offer demonstrations, or give away samples. It gives your potential customers a chance to interact with your product or service in person, and in a fun and upbeat atmosphere.

To recognise and reward

Awards ceremonies are a very common type of event to hold, and a fantastic way to recognise your team or others for their hard work. Recognition is always appreciated, and usually makes for a more loyal team.

To offer a face-to-face communication experience

Too often in this digital world, we lose that personal, human interaction. While the internet has opened up a world of possibilities, the feeling of being in front of someone; having a conversation and sharing a laugh, can’t really be replicated online.

So, now that you know some of the reasons and benefits of holding events, you might be wondering just what type of event suits your business. Events vary in style, size and outcome, but some common event types include a sit down dinner, a fundraiser, an awards ceremony, a cocktail party, or a conference. You might like to read more about which events really engage your customers or clients, or how to know which conference type suits your business.

Once you’re ready to start planning your event, ensure you have a solid timeline in place. For tips on this, check out how long it takes to plan an event.

At AVPartners, we love to help bring your event dreams to life! Speak to us today and let us know your ideas.

Attending events

How attending events can impact your business

Attending an event can make such a positive impact on your business and brand. In this day and age, we often overlook the importance of being in a live environment, and interacting with people face-to-face. It’s important that while attending events, you utilise this time for your brand and business, and you’re not just a fly on the wall.

Being active at events can bring your business many benefits. Some of the most positive impacts from attending events include:

Networking

While networking can be a bit of a buzzword, the act hasn’t lost it’s charm. Most people attending events have similar goals and are likely to be interested in networking as well. It can be really refreshing to connect with people in your industry that you can help or who can help you in some way. You never know who you’ll meet or what collaborations may come of it!

Changing up your routine

Attending events and putting your business out there is a great way to shake things up and inject some life into your team. The day to day of business can get mundane at times, so it’s nice to let off some steam and change up your normal patterns.

Showing your brand to the public

Events are a great way to showcase your brand and services to the other guests. You may be well-known, in which case an event can be a great time to humanise your brand, or you may be just starting out, which means people can get to know you straight away. People do business with people, so show them that you’re real and that you have passion for what you do.

Educational opportunities

No matter how much you know about your industry, there is always something to learn, even if it’s in a general sense. A lot of events have fantastic educational components and can leave you with a lot of great ideas to implement.

Above all, don’t forget to have fun! The event may be business related but that doesn’t mean you can’t relax and enjoy yourself. You’ll be far more approachable that way too.

Excited to plan your next event and impress your guests? Talk to us today.

 

How the right AV team can be the difference between a good or bad event

Audiovisual technology can add a special something to your event. Whether you use lighting elements to create atmosphere in the room, or require a stage to be set up with microphones and speakers, a good AV team will have you covered.

That’s not to say that sometimes, things just happen that are out of anyone’s control, like a lightning strike resulting in a power outage. But for the majority of events, choosing the right AV team can make a world of difference to your event outcome.

So, how do you choose the right AV team?

Focus on your event goals

A good AV team doesn’t just run the audiovisual components smoothly. They help you add value and drive engagement to maximise your results and increase excitement for your next event.

Figure out the message you want to send out at your event, and the impression you want your guests to walk away with. Sit down with your AV team and discuss all ideas and options. A good AV team will be able to help you visualise the event and all elements.

Also ask your AV team any questions you may have, as this will give you a good indication as to their level of skills and passion. The right team will be able to explain the features and benefits for different audiovisual elements, and help you to make decisions. If you ask questions that they can’t or won’t answer, that might be a red flag for you.

Get techy

Ensure that your AV team have the right technology. For example, a lot of events now incorporate access for virtual attendees, or you may need multiple cameras on a stage. Make sure they are experienced to handle a variety of technologies.

Build trust

The relationship between you and your AV team is extremely valuable to your event. You want a professional team who has seen it all, who are experienced and who you can trust with your event.

Make sure that your AV team has a solid reputation and that they have your best interests in mind.

While all events are different, the overall theme of people coming together to share an experience is something to be celebrated. Contact us today to find out how we can make a difference at your next event.

How to improve brand exposure at your event

Regardless of the type of business you are in, holding an event can be a great way to improve brand awareness and get some attention on your message. Whether it’s a holiday party, an awards night, a launch or a fundraiser, holding an event gives you personal interaction with your guests and can work wonders for brand exposure.

Here are some ideas on how you can improve brand exposure at your next event:

Use subtle brand placement

From having your logo printed on napkins, to making special drinks with you brand colours, to using lighting techniques to blanket the room in your brand colours, the options for brand exposure and a unique event experience are endless.

Give guests a gift

You might want to offer a promotional bag for guests to take home with them, as these branded gifts can be a great way to say thank you and leave your guests feeling spoilt by your brand.

Create an event website

You don’t necessarily need a specific website for your event depending on its size, but you should at least have a dedicated event page on your website that is updated regularly. Not only will this ensure that people have the most up-to-date information regarding the event, but a decent webpage can speak volumes when it comes to brand perception. You can also use the page for photos after the event.

Use social media and an event hashtag

You can use your social media channels leading up to, during, and after the event to create a buzz, build brand exposure and keep the excitement going.
Before the event, use social media to tell people about the exciting things they can expect at the event. During the event you can post updates and photos, and afterwards you can use it to keep your event’s message and your brand in front of people. Creating an event hashtag is important so that you can engage people, and if they are searching for your event, they can find all posts under that hashtag, for example #AVPfundraiser2016
Incorporate audiovisual technology

There are so many different ways you can use audiovisual technology to increase your event’s wow-factor. At AVPartners, we can use lighting techniques to project patterns or your logo on the walls and floor, along with using your brand colours in a variety of ways.

You could also have a digital social media screen where your guest’s social media posts get chosen to appear on the screen. This encourages people to post more social media updates at the event in the hope that their post will be shown.

Have an event photographer

Having a photographer at the event is a no-brainer, as you will want to have the guests and their enjoyment captured. You can add the photos to the event’s website or page, and this will encourage people to visit the website after the event to see the photos of themselves. If you allow them to download the photo, you could have it watermarked with your logo so they can remember your brand positively.

If you’d like us to help build your brand exposure at your next event, contact us today!