Tag Archive for: entertainment

How to Make Every Event Unique and Memorable

Unique event experience with projection mapping imagery
Introduction

In a crowded events marketplace, creating unique event experiences is essential for differentiating your brand and inspiring guests to return. Utilising innovative lighting, theming, styling, entertainment and technology can turn a standard gathering into an unforgettable journey. Multi‑sensory design, combining sight, sound, taste, touch and smell, has been shown to enhance emotional connections and memory recall. Here’s how to craft distinctive events that resonate long after they’re over.

1. Use strategic lighting

Lighting shapes atmosphere and guides attention. Dynamic LED walls, projection mapping and colour washes can transform a room throughout the event. Use uplighting and soft washes during presentations, then switch to vibrant colour sequences for entertainment segments. Intelligent lighting can synchronise with music or speakers, adding energy and supporting narrative flow. Working with lighting experts ensures your design aligns with the theme and technology of your venue.

2. Choose a cohesive theme

Themes provide a narrative backbone. They inform décor, invitations, entertainment and catering. A well‑chosen theme can create cohesion, simplify decision‑making and leave a lasting impression. However, avoid overcomplicating themes—ensure they support your event’s objectives and appeal to your audience. For information‑heavy conferences, a subtle colour scheme might be more appropriate than elaborate costuming. AVPartners’ Theming, Staging & Styling service can help bring your vision to life.

3. Prioritise professional styling and décor

Styling encompasses furniture selection, table layouts, props and digital elements. It shapes the mood and facilitates movement through the space. Consider unconventional seating arrangements like lounges or cabaret setups to encourage interaction. Use textured linens, handcrafted centrepieces and digital displays to create tactile and visual interest. Incorporate live plants, floral installations or art pieces to evoke your theme and provide natural photo backdrops.

4. Curate entertainment that fits your theme

Entertainment should reinforce your concept rather than distract from it. Beyond live bands and DJs, explore comedians, aerialists, interactive performers or silent discos. Align entertainment with the narrative arc of your event: energising acts during transitions, uplifting performances after dinner or immersive theatre experiences in breakout rooms. Unexpected entertainment keeps guests engaged and provides share‑worthy moments.

5. Integrate immersive technology

Emerging technologies like augmented reality, virtual reality and holographic projections can bring stories to life. Interactive installations encourage participation and create personalised experiences. For example, AR filters can allow attendees to explore different environments or products, while VR headsets offer virtual tours or simulations. These technologies help convey complex information and create lasting impressions. If budgets are limited, use simpler interactive elements like digital scavenger hunts or LED wristbands that respond to music.

6. Engage all five senses

Multi‑sensory experiences deepen engagement and improve recall. Curated soundscapes and live music set the tone. Menus that reflect the theme—through flavours, presentation and interactive stations—stimulate taste. Textured surfaces and hands‑on installations engage touch. Scent can evoke memories; consider subtle fragrances or natural aromatics like fresh herbs or flowers. Balance these elements so they complement rather than overwhelm each other.

Conclusion

Creating unique events requires intentional design and a willingness to experiment. By combining strategic lighting, thoughtful theming, bespoke styling, tailored entertainment, immersive technology and multi‑sensory elements, you can craft experiences that delight guests and drive your message home. Partner with AVPartners’ Event Technology, Theming, Staging & Styling and Multimedia teams to turn your vision into reality.

How to choose the right venue for your event

Choosing the right venue for your event is crucial to its overall success.

Once you know the type of event you are planning, and how many guests you intend to invite, you will have an idea of the type of venue you’ll need. Be sure to also consider the theme and style of the event, and that the venue reflects this along with the guests expectations.

Once you’ve got the logistics sorted, you will be armed with enough information to start researching venues. When it comes to choosing a venue, consider the following:

Location

The event location needs to form the basis of your decision making. Make sure the location is accessible by transport and has good parking access, along with accommodation particularly if the event goes over a few days. Ensure that the venue is in a location that is sensible and accessible for the majority of your guests to get to, an element of excitement about the venue always helps too.

Catering

Food is such an important element to any event, so whether you choose to have canapes, a sit down meal, or a cocktail option, make sure the venue can offer what you want. Find out what specialties the chef can provide that can give your event a point of difference. Always ensure you have catered for any special dietary requirements of your guests too.

Atmosphere

How the venue or event space looks and feels is a big part of an event atmosphere, and the message you want to convey. If you want to impress guests at a gala dinner with modern decor and a sophisticated ambience, you will need to look at more contemporary venues.

Services and accessibility

Consider your event audience and who are you are targeting, be it families, corporates, or gender specific events, and try to pick a venue that would best support their needs or expectations. For example, families may need access to baby change rooms, or children’s entertainment and enough room for children to run around in, whereas corporates would be expecting an up-market bar service or cocktail party. Be sure to also consider the ease of access to the event space for anyone with special needs, this includes parking, distance to walk, amenities, and ramp access.

Size and capacity

Your expected guest numbers will give you a good idea about the size of venue or event space you should be looking for. Many venues have a selection of spaces of varying sizes, and it will also change based on the type of event you are having, for example a sit down or standing cocktail style event.

Technology access

Ensure that the venue will be able to handle the audiovisual requirements for your event. Many venues will have an in-house AV team, such as AVPartners, who are able to make your lighting, sound and visual ideas come to life! This might include anything from setting up a stage and microphone for speeches, to a colourful and brightly lit ballroom with your logo projected onto the walls.

Make sure you visit the venue personally to see it for yourself, and to put yourself in the shoes of your guests. At AVPartners we couldn’t be more excited to show event planners through our venues, and to let them experience our state of the art technology first hand.

Contact us today to see how our venues can make your event a success.

How to make your event stand out from the rest

Ever wonder how you can make a lasting impression on your event guests? How you can make your event memorable and stand out from the rest? The answer is relatively simple. Following a few steps to maximise convenience for your guests and to create the ‘wow’ factor will have attendees walking away with the experience firmly imprinted in their memory.

Here are a few ways to make your event stand out from the rest, for all the right reasons.

Define and amplify your event messaging

First things first, what is the purpose of your event? What would you like your guests to take away from your event? Your event messaging should be apparent prior to organising your event and should remain at the forefront of your planning process. Making sure your event messaging is not only clear to you and your team, but ensuring that your guests understand their role in the event and why they’re attending, will guarantee that they leave with something more than just a party favour. Amplification of your event messaging can be made through marketing and promotional efforts prior to your event and can be reinforced on the day through speeches, decorations and styling.

Simplify the ticket sales process

Ensuring ease of the ticket sales process is one of the most obvious however often understated components to the event planning process. At a time in which the majority of internet usage is utilised via mobile, ease of availability is increasingly important for event ticket sales. Maximised user experience through a mobile friendly ticket merchant is the first step to any successful event and will set the scene for a pleasant event experience.

Beautify your event space

What colour scheme will best reflect your event messaging? What type of centrepieces will wow your guests? Special consideration should go into all visual aspects of your event, big and small. Including customised lighting to match the theme or style of your event is a simple yet hugely effective way to make a difference to the overall look and feel.

Choose the right entertainment

Choosing event entertainment can mean the difference between a good and bad event. Choosing the right entertainment for your event will of course depend on your budget, however some considerations should be made prior to booking. It’s important to consider how your entertainment reflects your event messaging, how the entertainment suits the demographic of your guests, and how it enhances your event theme or style.

If you would like some more advice on how to make your event stand out from the rest, talk to us today.