AV Partners

12

Jul '17

How can social media play a part in your event?

When social media is incorporated into an event, it can be hugely impactful and influential, generating immeasurable event awareness before, during and well beyond the event.

There are a number of different ways to incorporate social media into your event; we’ve put some of our favourites together to help you get the most out of this technology:

Use social media to promote your event

Using social media to promote an event builds a buzz before the event, attracts attendees to your event and increases the level of engagement at the event. But promotion shouldn’t stop once the event has passed; social media can also be used to extend relationships with customers afterwards.

Popular platforms for brands promoting events and building communities include Facebook, Instagram, Twitter, LinkedIn, YouTube and many more.

Use smartphones and social media to help with event planning

When planning an event, smartphones and social media can be used in several ways to ease some aspects of the planning process. Event planning apps can keep you on track and there are also several apps you can use to coordinate ticket sales.

Have a social media wall at your event

Another good idea to incorporate social media into your event is to have a social media wall, harnessing the power of social networks such as Twitter, Instagram and Facebook. This gives all attendees the opportunity to participate and be part of the conversation and fun.

Encourage audience involvement during the event

By giving your audience ways to participate and interact such as through social media, it can help keep their focus and attention on the presentation. More and more events are incorporating interactive tools such as event apps, real time polling, surveys and messaging so presenters, sponsors and event organisers can open up the dialogue, share information, and receive and answer questions instantly.

What are your favourite ways to use social media at events? Let us know!