Lighting is more than illumination; it sets the mood, reinforces your theme and guides guests through an event. As event technology evolves, lighting designers are embracing lasers, kinetic lighting and other innovations to transform corporate gatherings into immersive experiences. In 2026, lighting design incorporates both functional and creative elements to capture attention and convey brand messages. […]
Entertainment remains one of the most effective ways to make a business event memorable and to amplify your brand’s impact. Immersive activations and interactive moments can be powerful: 64 per cent of attendees say immersive experiences are the most important driver of event satisfaction. In 2026, choosing event entertainment means balancing emerging technology, audience expectations and sustainable practices […]
With live experiences roaring back to life and digital interactions becoming more sophisticated, the hybrid event has become a must‑have format for many event organisers in 2026. A hybrid event blends a live, in‑person audience with a virtual one, delivering both the energy of the room and the global reach of online participation. This guide […]
Hybrid and fully virtual events are no longer a temporary fix, they’re a permanent feature of modern event marketing. According to a recent Precedence Research report, the global virtual event platform market is forecast to grow from US $15.99 billion in 2025 to US $17.60 billion in 2026 and reach US $37.87 billion by 2034, a compound annual growth rate of around 10 percent. Event organisers […]
Delivering an inspiring keynote takes more than a confident speaker and compelling content. In today’s hybrid‑first world, audiences expect polished audio‑visual (AV) experiences, seamless digital integration and inclusive features that make everyone feel welcome. Research shows that live events build trust and drive engagement better than digital alone, 95 % of attendees trust brands more after […]
It was not long ago that marketers shifted budgets away from events and toward digital channels. Live experiences were seen as expensive, while email and social media offered seemingly free access to large audiences. Yet recent research shows the pendulum is swinging back. In a world dominated by automation and algorithms, people are craving authentic, […]
Choosing the right display technology is one of the most important decisions you can make when designing a corporate meeting space. The screens you install influence how teams collaborate, share information and make decisions. As businesses demand brighter images, hybrid-ready meeting rooms and systems that remain reliable over time, organisations are moving away from outdated […]
Modern presentations need to do more than deliver information. They must capture attention, encourage interaction and inspire lasting memories. Research shows that active learning, which involves participation and discussion, improves attentiveness and knowledge retention compared with passive listening. To make your next speech, seminar or workshop stand out, consider three technology-driven strategies that help […]
When you want an event to feel unforgettable, technology alone is rarely enough. Unique set pieces such as backdrops, scenic elements and projection surfaces can turn an ordinary venue into a powerful storytelling canvas. Research shows that stage design plays a direct role in shaping emotional experience and increasing audience engagement. Cognitive scientists also note […]
When planning an event, many organisers focus on logistics and staging while overlooking one of the most powerful atmosphere-shaping tools available: colour. Research shows that colours influence mood, attention and behaviour, which means they act as silent storytellers throughout your event. The right colour palette reinforces your message, elevates guest experience and helps you create […]