Why the value of face-to-face meetings shouldn’t be ignored

Now more than ever before, businesses are relying on the use of long distance communication to run their operations. With remote and virtual workers on the rise, technology is making it easier to stay connected with your colleagues or clients in different offices, states or countries. But does this mean that face-to-face meetings and events are on the decline? Not in the slightest!

Four in five people surveyed by Meetings Mean Business believe they have attended an in-person meeting, conference or event that would have been less successful if conducted remotely. As Meetings Mean Business like to say, “great things happen when people come together!”

The benefits of face-to-face meetings include:

Relationships and Engagement

Being face-to-face is one of the most effective forms of communicating and building relationships. It affords you the opportunity to nurture your relationships and engage those around you in a way that simply can’t be emulated online. Face-to-face meetings are where relationships are built upon, deals are struck, and brainstorming is at it finest.

Connection and Trust

While certainly worthwhile, digital communication doesn’t always allow you to build as solid a level of trust between people. In person, you can physically shake the hand of the person you’re connecting with, you might share a laugh and even go to get a coffee together. All of these things build up strong, personal communication which is at the centre of all positive outcomes.

Clarity and Efficiency

Sometimes what we say can get a little lost in translation across online or digital communication methods. People may misinterpret a tone, meaning or message, and go forth with a completely wrong idea. Face-to-face meetings diffuse many misunderstandings straight away, therefore rendering them a more efficient way to get your point across.

Ultimately, the key to getting the most out of your events is to consider all avenues. With so many options available to us, we can choose the best way for us to communicate and build lasting relationships with our colleagues, clients or stakeholders. This may mean holding your event in-person, online or a hybrid of both. Contact us today to discuss your next meeting or event.

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